Brand Strategy

Why Digital Signage Content Design Is The Best Way To Connect Locally

Brand Strategy, Customer Experience, Digital Experiences /

With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness, […]

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various juices on display on a grey background

11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success

Brand Strategy, Packaging Design /

The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up

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6 Tips for Creating A Positive Patient Experience in Health & Wellness

Brand Strategy, Health and Pharmaceutical /

Creating a positive patient experience, while sounding easy enough, can be a major challenge for health and wellness providers. Waiting rooms in major healthcare facilities have even been shown in scientific studies to cause patients distress, among other negative effects. Waiting for their names to be called can take hours for your patients, especially if

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How to Hire More Retail Workers with a Powerful Employee Value Proposition

Brand Strategy, Corporate Identity, Retail /

In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with

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How To Develop an Omnichannel Customer Journey

Brand Strategy, Retail /

As consumer shopping patterns and expectations are constantly evolving, it’s important for retailers to ensure an effective omnichannel strategy is implemented within their customer journey. To deliver an impactful service experience, organizations need to ensure that all customer touch points truly reflect their customer’s shopping habits. Not only should the customer journey consider both the

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Person giving person a gift

CPG Brand Gifts that Drive Direct-To-Consumer Growth

Brand Strategy, Packaging Design /

One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped

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building blocks with faces and a heart

Creating the Right Omni-Channel Experience Journey in a Metaverse World

Brand Strategy, Retail /

The customer journey is closer to becoming seamless with the convergence of brand focus on UX, omnichannel, and overall shopping experience. However, much will change as a new sales channel emerges with the advent of the metaverse and augmented reality. What seems like a novel platform gained momentum with the recent announcement that Apple’s creation

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Graphic of girl meditating outdoors in lotus pose

The Importance of Branding to Health & Wellness Brands

Brand Strategy, Health and Pharmaceutical /

The COVID-19 pandemic has renewed our focus on health and wellness, influencing people worldwide to be more self-aware of its importance. This has driven growth in the global wellness economy, and it now exceeds a $4 trillion industry. Demand for wellness products and services creates an exceptional opportunity for health and wellness companies to secure

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Why Culture and People are Key to Healthcare Transformation

Brand Strategy, Health and Pharmaceutical /

The healthcare industry has experienced significant challenges as a result of the pandemic, including the rising cost of operations and the growing scrutiny of governments. As a sector that has been somewhat insulated from disruptions occurring in other industries, such as retail and banking, it can no longer assume it’s “business as usual.” Healthcare needs

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Woman and digitalization

Five Ways to Fill the Digital Transformation Gap for Retail Brands

Brand Engagement, Brand Strategy, Communications, Customer Experience, Digital Experiences, Financial Services, Retail, Retail Design /

The Current State of Transformation   Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and

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What Will 2022 Look Like for Retail Brands?

Brand Strategy, Business development, convid retail, Customer Experience, Design Innovation, Digital Experiences, Retail /

2021 was not the year many had hoped for. The pandemic, natural disasters, inflation, supply chain issues and a persistently polarized planet has put humanity’s resilience to the test. Yet, with the new year’s arrival, there is renewed hope that conditions will stabilize and provide retailers with a clearer look ahead. As a future-focused strategic

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How CPG Brands Can Elevate Their Social Media Presence

Brand Strategy, Customer Experience, Digital Experiences, Food and Beverage /

Though the popularity of online shopping was trending upwards even before COVID-19, the past year and a half has seen a dramatic increase in online sales across a wide range of industries. While expected categories like household supplies, food delivery and personal care products saw significant growth, one of the largest jumps has been in

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5 Things Banks Need to Know About Gen Z

Brand Engagement, Brand Strategy, Customer Experience, Digital Experiences, Financial Services /

About half of Gen Z are now over 18 and are making adult financial decisions. As banks and other financial institutions look to the future, what does this diverse young generation want? In this blog, we explore emerging trends in banking preference and behavior, the driving forces behind these changes, and what banks can do

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How Disruption is Driving Business Model Reinvention in Healthcare

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical /

No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models

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How CPG Brands Can Succeed With Direct-to-Consumer Platforms

Brand Strategy, Design Innovation, Food and Beverage /

CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways was that respondents would consider going to a CPG site for a better price. While brands like Unilever have offered bundled subscriptions with a deep enough discount to achieve some

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