Blink Tips

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Using Neuroscience to Better Understand Consumer Behavior

Blink Tips, Brand Strategy, Design Psychology /

For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives […]

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Everything Retailers Need to Know About Writing a Design Brief

Blink Tips, Design Innovation, Retail, Retail Design /

Fundamental Elements to Design Briefs The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.

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