sustainable Archives

No More Plastic Bags: What’s Next For Sustainable Packaging?

The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around […]

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What The Intention-Action Gap Means for Brands

Brand Strategy, Communications / Sebastian Maynard

We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and

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Using Strategic Foresight to Look Ahead to 2030

Brand Strategy / Sebastian Maynard

We are nearing the end of 2019 with the milestone year 2020 arriving in just couple of days. The ushering in of a new year brings an abundance of predictions of what to expect and solutions to consider. These predictions will most likely include the continued growth of Fintech, the ongoing omni-channel shift, the further

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Packaging Trends to Keep an Eye On

Food and Beverage / Sebastian Maynard

With the surge in consumer demand for things that are better, faster and more convenient, the past decade has had a wealth of challenges and opportunities for CPG brands. As we put this eventful decade behind us, it’s time for businesses to prepare for a strong sprint into 2020. Here are some top packaging trends

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Packaging for City Life

Packaging Design / Sebastian Maynard

It is estimated by the UN that by 2050, two-thirds of the world’s population will live in urban areas. This shift will affect shopping patterns as these densely populated urban environments influence their residents’ behavior; they are, after all, quite different than the less compact suburban and rural spaces. In communities with a high population

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sustainable

No More Plastic Bags: What’s Next For Sustainable Packaging?

What The Intention-Action Gap Means for Brands

Using Strategic Foresight to Look Ahead to 2030

Packaging Trends to Keep an Eye On

Packaging for City Life

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