96 percent of unhappy customers will not tell the business they are upset with – but will share their dissatisfaction with 15 friends. With the prevalence of how quickly negative feedback spreads on social media, it’s more important than ever to keep up with customer sentiments before it damages a brand’s hard-earned credibility. Simply put, it […]
Unique Ways to Gain Customer Feedback Read More »
Over five years ago, SLD introduced the word “immersive” into our company vision, and identified the term as the new definition of customer engagement. At the time, the idea of creating immersive experiences focused on how technology such as Augmented Reality (AR) and Virtual Reality (VR) would shift the way consumers engage with brands and
The Four Levels of Immersive Experiences Read More »
Emotions are very powerful drivers in purchase decisions, and positive emotional experiences will build brand loyalty. The following five strategies can help retailers create a strong and memorable connection with customers, including eliminating key friction points, telling a compelling story, ensuring a coherent omni-channel strategy, delivering a unique experience, and catering to the senses. Strategy
How to Create a Positive Retail Environment Read More »
Banks have been slow to adopt what is often referred to as content marketing, or content strategy – but now that the return on investment is becoming clear, it’s important for financial institutions to catch up. What exactly IS content strategy, and why do banks need to make this investment? Content strategy is the planning,
Why a Content Strategy for Banks is Important Read More »
Brainstorming is a common technique used by many organizations to create new concepts and products. In a typical brainstorming session, a small group of people discuss potential ideas and solutions. The goal is to generate and record as many thoughts as possible by postponing judgement and analysis, and encouraging unusual or far-fetched contributions. In theory,
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In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
Questions to Ask When Hiring a Package Design Firm Read More »
So, you are ready to introduce a new design for your brand. It looks modern and appealing, and you think it will create a strong impact. But how can you be sure that your customers feel the same way and that this design resonates with them? Reflecting on how you, or your agency, developed and
Which Type of Design Research Should You Use? Read More »
Ah, Millennials: the fabled generation that every company is attempting to reach. Expected to surpass baby boomers in size by 2019, Millennials (also known as Generation Y, Me and Peter Pan, to name a few) are reaching their prime spending years. The impact that they will have on the economy has marketers frothing at the
Best Practices to Attract Millennials to Your Brand Read More »
Every industry, from trucking to healthcare, is being disrupted by non-traditional competitors, or by direct competitors that have reinvented their business model. To ensure relevancy, it is critical to create effective strategies and to understand the driving factors fuelling this disruption. Disruption happens in two different varieties, each driven by specific dynamics in the marketplace.
Emerging Industry Disruption Trends and New Business Models Read More »
Categories in today’s market are becoming less defined, as foodservice blends with grocery and retail and cafes offer added value within banks, bookstores, and gyms. Customers are looking for choice, custom experiences, convenience, multi-functionality, and less cultural rigidity. All-day breakfast is becoming a popular restaurant offering, the demand for gender-neutral clothing is increasing, and hybrid
Keep Your Restaurant Relevant With These Hybrid Design Tips Read More »
The food service category is in transition and many new restaurant concepts are emerging. Many established restaurants are struggling in this evolving market. Refreshing your restaurant’s brand ensures future relevance. Now is the ideal time to start the process. Business may be decreasing because of more competition or not meeting customers’ changing needs as effectively
Five Steps to Refresh Your Restaurant Experience Read More »
When you are embarking on any kind of change for your foodservice brand, regardless of the degree, it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. However, we often get asked questions about
[Worksheet] Foodservice SWOT Analysis 101 Read More »
As food operators explore growth strategies an option being considered by many is a partnership with another complementary brand. We have seen in many other industries, such as banking, the benefits and liabilities of partnering with a coffee chain to provide a differentiated customer experience. The opportunity to leverage the power of two offerings to
Creating Brand Cohesion When Exploring Restaurant Partnerships Read More »
As a bank executive, one of the most urgent matters you face these days is how to update your business model to address the dramatically changing behavior of your customers. One important insight you already leverage is that you understand your customers well: modern banking customers expect service that is personalized, efficient, and immersive, and
Three Strategies Banks Can Learn from Specialty Retail Read More »
Over the last decade or so there has been a fundamental shift in the way we structure our day; the pace of life has accelerated exponentially and, as a result, we are required to adjust our behavior to adapt. Nowadays, we might not have the time to eat a proper breakfast or lunch, delaying those
Eight Ideas to Expand Your Restaurant’s Dayparts Read More »
