As retailers look to provide a credible response to the online-only threat of companies such as Amazon and eBay, the option for buying online and picking-up in store (BOPIS) is gaining traction. The initiative is part of a larger focus on providing customers with greater convenience, from speeding up delivery and reducing inefficiencies, to better leveraging […]
How to Deliver the Best BOPIS Experience Read More »
Not only does a successful brand clearly define a unique and ownable position in the market, they also deliver on their promise and make an emotional connection with their customers. Brand assets such as tradition and performance are still relevant to consumers; however, these are ceasing to determine solely whether a person buys from one
The Evolution of Brand Activism Read More »
The majority of financial institutions are focused on ensuring their strongest asset for driving growth, namely their retail banking network, remains relevant with the rise of Fintech start-ups and new types of banking competitors. This need is most prevalent in Asia, and more specifically China, where there is an enormous and underserved appetite for smart
The Three Phases of Smart Banking Read More »
