Food & Beverage

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Personalization Pitfalls Retail Brands Need to Avoid

Brand Engagement, Customer Experience /

Personalization is a retail trend that everyone is trying to figure out â€“ and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences.  Pitfall #1:  […]

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Packaging Strategies That Will Get People Talking

Design Innovation, Packaging Design /

Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy.  So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:

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Packaging for Miss Vickie's gourmet chips

SLD Designs Packaging for Miss Vickie’s Signatures Line

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Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected

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Sustainable food containers

Sustainable Packaging That You Can Plant, Eat and Re-Use

Packaging Design /

In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable

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18018 RC R2 Think Retail Podcast Exploration 13

The Impact of Social Media on Foodservice

Leave a Comment / Blink Tips /

Posting food images on social media has extended the communal aspect of preparing, presenting and eating food beyond the table. For foodservice brands it offers a powerful way to deliver the drool factor right to customer’s phones. Will this powerful trend continue? How can foodservice brands, small and large, take advantage of #foodporn now, and

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How to Run a Better Brainstorming Session 270x270

How to Run a Better Brainstorming Session

Brand Strategy /

Brainstorming is a common technique used by many organizations to create new concepts and products. In a typical brainstorming session, a small group of people discuss potential ideas and solutions. The goal is to generate and record as many thoughts as possible by postponing judgement and analysis, and encouraging unusual or far-fetched contributions. In theory,

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Questions to Ask When Hiring a Package Design Firm

Packaging Design /

In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,

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Shikatani Lacroix Sponsors RGD’s 2018 Student Awards

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Since 1998, the Registered Graphic Designers of Canada (RGD) have hosted an annual Student Awards competition, which recognizes some of the most talented student designers in Canada. This year, Shikatani Lacroix was proud to sponsor the Award for Packaging Design (Series), which was awarded to Alice Zeng, a student at Capilano University. For her award-winning design,

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Desire by Design 270x170

Shikatani Lacroix Celebrates Release of Desire by Design

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On Thursday, September 20, Shikatani Lacroix hosted a book launch in celebration of the release of Jean-Pierre Lacroix’s newest book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands. Taking place at The Broadview Hotel in Toronto, the event consisted of a keynote presentation, panel discussion, and book signing. Jean-Pierre’s

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