CZ Bank has won a 2017 iF Design Award in Communication for the rebranding of its corporate identity. The new logo, designed by Shikatani Lacroix’s Shanghai-based partner MetaThink, was part of a larger brand repositioning. Shikatani Lacroix partnered with MetaThink to design flagship and community branch formats to reflect the bank’s new brand position.
“We’re very excited about all of the positive attention CZ Bank has garnered,” said Jean-Pierre Lacroix, President of Shikatani Lacroix. “The iF Design Award is a testament to the innovative work by both our team and our partners in China. We’d like to thank CZ Bank for giving us the opportunity to work on this unprecedented project and congratulate MetaThink for their excellence in design and brand strategy.”
Winners will be celebrated at the iF Design Award Night on March 10, 2017, in Munich, Germany, where the 75 best designs will be presented with Gold Awards. The final CZ Bank concept will be showcased at the iF Design Exhibition in Hamburg, where it will be presented to an audience with a special interest in design and architecture.
MetaThink is a Chinese branding and innovation consultancy that developed the communication strategy behind the redesigned CZ Bank. Shikatani Lacroix worked with MetaThink to bring the new brand strategy to life through the design of new flagship and community branches. The branches include unique digital displays and interactive digital learning spaces to help customers engage with the bank. These innovative features contribute to a unique and unforgettable branch experience for all CZ customers.
About the award
Founded in 1953, the iF Design Award is judged by a panel of 60 renowned experts in architecture and design from 20 different countries who select the best examples of design excellence in seven distinct disciplines.
