SLD is celebrating the end of the summer with an award from the 2025 LOOP Design Awards for our work for the CQRC Flagship Experience. The project reimagines the flagship experience by blending functionality with storytelling, creating an immersive space that reflects CQRC’s brand values while engaging customers on an emotional level. 

Established in 2019, the LOOP Design Awards have quickly grown into a global platform, attracting hundreds of entries from dozens of countries each year. With more than 150 categories, LOOP highlights both established firms and emerging talent, offering winners international recognition and visibility. Projects are evaluated by a jury of respected professionals on criteria such as creativity, functionality, materiality, and overall impact.

A heartfelt thank you to our incredible clients and our dedicated Shanghai team for their creativity, collaboration, and commitment in bringing this project to life!