We are proud to announce that we have been recognized with five distinctions at the 18th Edition of the Grands Prix du Design. We earned Gold Certification for our design work for the CQRC Flagship Experience and Tetley Live Teas. In addition, we received Silver Certification for three projects that showcase the breadth of our design expertise: Krema Yogourt, SVNS Hard Seven Up, and Rockstar Gaming LTO. These achievements reflect our ongoing commitment to designing with purpose and creating work that inspires emotional connections.
Founded in Montréal in 2007, the Grands Prix du Design is an internationally recognized competition that celebrates excellence in design and architecture. Originally created to showcase Quebec talent, it expanded globally in 2020 and now welcomes entries from professionals, firms, students, and organizations across disciplines, including architecture, interior design, product design, and branding.
Click on the images to learn more about the winning projects.
CQRC Flagship Experience
Live Teas
Rockstar Gaming LTO
Rockstar Energy limited edition flavors Charged Cherry’ and ‘Electric Berry’ hit Canadian gas stations and convenience stores in early fall of 2024. These exciting additions bring a refreshing burst of berry flavor and a design play on the retro video game aesthetic.
Gaming and energy drinks share a connection in the immersive and fast-paced nature of the gaming world. Our packaging design taps into this dynamism, using 8-bit pixel graphics including cherries, berries, and geometric patterns. Vibrant color blocking in deep blue and red also differentiates the two flavor variants. The sparkling silver stars are substrate on the can to create a more premium feel. The Rockstar logo at the center is accented with dynamic bursts radiating outward to further emphasize a sense of energy and movement.
As one of the trailblazers in the energy drink industry, Rockstar continues to lead the charge in fuelling gamers and captivating consumers alike.
