Jean‑Pierre Lacroix, President of SLD, speaks at The Financial Brand Forum, revealing how the $124 trillion Great Wealth Transfer is fundamentally reshaping the physical branch. Drawing on insights from his latest Future of Wealth Study, Lacroix explores the reality that while banking is increasingly digital, a deep-seated emotional connection remains the ultimate driver of next-gen loyalty. By reimagining branches with hospitality-inspired layouts and intentional micro-moments, he explains how physical spaces can be leveraged to build trust and secure long-term asset retention. View the full session below.
- Speaking Engagement