CPG BRANDS & EMOTIONAL CONNECTION STUDY

In a market where consumers make decisions “in the blink of an eye,” many CPG brands perform well on getting noticed, with 61% of consumers reporting that their favorite brands are easy to find. However, the Think Blink CPG Brands & Emotional Connection Study reveals that consumers and brands are often out of sync. While brands successfully capture attention, 66% of consumers feel those brands don’t actually reflect how they feel.

By surveying 300 CPG executives and 300 consumers, our research identifies a misalignment between the factual messaging brands prioritize and the emotional narratives customers are seeking. This study provides a roadmap for brands to move beyond functional benefits and connect more effectively through design and storytelling.

Download the full PDF to discover how the 7 Tenets of the Think Blink can help your brand evolve from a visual presence into an emotional experience.