Despite COVID-19 and improvements made to online shopping, countless studies have reinforced the fact that consumers still prefer to shop in-store – especially when it comes to groceries. The way in which consumers learn about products and make purchase decisions is changing though, and for retailers and CPG brands a fresh approach is needed to ensure in-store activation programs still resonate with shoppers.
With this in mind, SLD is proud to present the Definitive Guide to In-Store Activation, an e-book that offers concepts and strategies for brands looking to capitalize on the increase in supermarket visits.
Table of Contents
A New World of Disruption and Anxiety
Trends Influencing the Retail Experience
The Retail Perspective
The Manufacturing Perspective
Opportunities within the Challenges
Delivering Measurable Results
Activation Solution Criteria
Activation Through the Customer Journey
The Role of Digital and Mobile
Tips on Developing Effective In-Store Activation Programs
