Getting to the Heart of How Consumers Shop is Now a Reality
The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers and positively influence how they engage with brands.
Since people buy based on their emotions, innovative brands are applying neuroscience to more accurately predict consumer purchase behavior by tracking brain activity, eye tracking and emotional responses to more accurately measure consumer preference.
Understanding how to drive immersive user experiences and measure their effectiveness is critical for brands to succeed in gaining market share and growth. With the advancements in mixed realities, experience design innovators have at their disposal new visualization tools that can combine to allow for better insights than have ever been possible before.
Learning Objectives
- Learn how to accurately predict consumer preferences.
- Learn how to drive immersive user experiences and measure their effectiveness.
- Learn best practices for implementing visualization and neuroscience tools to validate your brand experience.
What: Getting to the Heart of How Consumers Shop is Now a Reality
When: Thursday, March 30, 2017, 9:00am – 9:50am PST
Where: Digital Signage Expo, Las Vegas
Who: Presented by Jean-Pierre Lacroix, President, SLD; and Daniel Terenzio, Immersive Solutions Director, Digital Experience, SLD
