Supermarkets are as vulnerable to disruption, competition, and shifting customer needs as any other industry. Staying ahead of new technology and innovative threats like Amazon Go is crucial – but all the gadgets and gimmicks in the world won’t add up to success if your brand is not rooted in a strong, authentic brand story that engages customers on an emotional level.
Many supermarket giants are getting it right and telling rich, dynamic and relatable brand stories. Learn what makes an exceptional brand story in the grocery industry and get actionable tips on how to ensure that your supermarket brand is telling the right story, the right way.
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