Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget.
Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media and our growing dependence on digital are creating new, innovative ways for marketers to disrupt the consumer consideration set.
Marie Chevrier, founder and CEO of Sampler, a SaaS solution that helps CPG brands manage and measure the digital distribution of promotional offers, discusses how marketers can use sampling effectively to drive brand engagement, influence the at-purchase decision, and increase market share.
In this webinar, you will learn:
- The most effective engagement drivers to influence the at-purchase moment
- How to integrate social into your brand’s path to purchase
- How technology is changing the way we shop
- Tips on how to run a successful sampling campaign
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