E-Commerce for CPG: Key Consumers & Emerging Behaviors looks at how online shopping for groceries and other consumer packaged goods has evolved since the beginning of COVID, and how brands can ensure they are taking full advantage of this emerging trend. Based on an online survey of 2,000 North American respondents, the webinar focuses on:
- Grocery shopping behaviors and preferences
- Key groups shopping for groceries online and how to get your product into their cart
- Important personas for CPG brands to consider when creating a DTC strategy
Watch a recording of the webinar below!