Cable, internet, and mobile phones have been the bread and butter of telcos for many years, however, growth in these categories is dwindling and brands are beginning to feel the heat. Today, we speak to Will Gibson, a telco retail and marketing expert who’s seen the industry shift from his days at Blockbuster to becoming […]
How Telco Companies Can Remain Relevant Read More »
How well do you know your competition? You know your own business inside out, but when it comes to your competitors, chances are your knowledge is limited to a reactionary perspective. That is, you know your competition about your brand. What if we told you that studying your competition as well as, brands that are
Worksheet: How Brands Can Learn From Their Competitors Read More »
Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:
Our Favorite Rebrands of 2018 Read More »
The term “cult brand” describes any brand that sparks obsessive, fanatical loyalty in their customers. But how much do cult brands really resemble actual cults? Is there something in human behavior that drives this kind of fanatical response? In this white paper you will learn: What brands can learn from cult and tribe psychology What
Cult Brands and How to Build One Read More »
Retail is taking a turn down a curious alley. Many brands are opening retail concept stores that defy all logic by having nothing for sale. From pop-up shops, to “guide-shops,” to showrooms where customers can play with the latest products in a branded environment, retailers are suddenly feeling oddly comfortable pushing less sales and more
Why Experience Stores are on the Rise Read More »
Maplewave, formerly Master Merchant Systems (MMS), has partnered with Toronto branding and design firm Shikatani Lacroix for a transformative rebrand of the company. To support the reinvention of the MMS brand, Shikatani Lacroix led a process with Maplewave’s company leadership to help develop a new name, logo, website, and cohesive brand experience across all collateral
Shikatani Lacroix Celebrates New Maplewave Transformation Read More »
Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the
VR and Neuroscience Enabled Agile Design Read More »
Looking for marketing and branding efficiencies in a franchisor/franchisee business model is extremely difficult because of the level of autonomy franchisees have over their operations and how this limits the control franchisors have over the execution of marketing programs. Difficult more so is how you as a franchisor can support a franchisee’s desire to conduct
How Franchisors Can Leverage Technology to Empower Franchisees Read More »
Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
Get Investors Excited About Your Corporate Rebranding Read More »
What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and
Centre for Digital Experience Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation
Digital Transformation Of Business And Communications – Part 2 Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every
Digital Transformation of Business and Communications – Part 1 Read More »
PROJECT CZ Bank CLIENT CZ Bank Shikatani Lacroix partnered with MetaThink to leverage its new positioning and identity design for China Zheshang Bank by designing new flagship and community branch formats. Related Services Brand Delivery Design Innovation Digital Experiences Environmental Design Share on twitter Share on linkedin BACKGROUND Headquartered in Hangzhou, China, China Zheshang Bank
Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous
Shikatani Lacroix Wins Two ICX Elevate Awards Read More »
Shikatani Lacroix placed 24th in VMSD magazine’s ranking of the Top Retail Design Firms of 2016. VMSD’s annual Retail Design Firm Resource Guide is a listing of global design, architecture and construction firms ranked by design fees. Shikatani Lacroix designed 450,000 sqft. of retail space in 2015, including major retail brand transformations for electronics retailer
VMSD Recognizes Shikatani Lacroix as a Top Retail Design Firm Read More »
Its growth stymied by disparate sub-brands, fragmented messaging and an inconsistent customer experience, Cable & Wireless Communications set out to completely transform its Caribbean telecoms retail business. Through the development of a robust digital strategy and effective rebranding process, CWC consolidated its brands, centralized its messaging, streamlined its customer service and modernized its retail environment
How to Increase Revenue and Loyalty Through Retail Brand Transformation Read More »
There is a new retail design standard in the Caribbean, thanks to the introduction of the new telecom superstore, FLOW, in Fairview Montego Bay, Jamaica. Now offering four services – mobile, home phone, cable and internet – FLOW is committed to delivering a world-class portfolio of quad play retail environments, starting with the unveiling its
There is a New FLOW to How People Shop in the Caribbean Read More »
The International Council of Shopping Centers (ICSC) presents a Canadian Shopping Centre award to Deborah Matos and associate from The Source. The Source won Silver in the Retail Store Design category of the ICSC Canadian Shopping Centre Awards for the newly designed Source kiosk, designed by Shikatani Lacroix. To win an ICSC award is a huge achievement as
The Source Wins ICSC Award Read More »
To say 2015 has been a challenging year for North American retailers is an understatement. The retail landscape has been littered with mass store closures and major brand bankruptcies. In the face of changing consumer purchasing behaviours and double-digital e-commerce growth, retailers are being forced to rethink their retail strategy. For some retailers, there is
The Source: How to successfully navigate a major brand transformation Read More »
Shikatani Lacroix, an award-wining design agency based in Toronto, Canada, designed and delivered the latest retail location for The Source. Located in Terminal 1, the open-concept kiosk opened in December 2014, and it’s based on the new store concept Shikatani Lacroix designed in collaboration with The Source, focusing on creating innovative retail experience. The Pearson
Shikatani Lacroix Creates Retail Design for The Source at Pearson International Airport Read More »
