Retail

Tips for Implementing Digital Signage on a Dime

Brand Engagement, convid retail, Customer Experience / Sebastian Maynard

COVID-19 has accelerated many of the digital transformation behaviors that were already in progress before the pandemic. While many larger retailers had the resources to adapt quickly, smaller retailers often had a tougher time in updating their physical stores. Unfortunately, this inability to adapt in-store digital signage undermined the delivery of effective communication with customers […]

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Playdium

Matthew Wilson

#LIVEWILD Cineplex Entertainment is rolling out the new Playdium design across Canada to offer exciting, afforable fun for the whole family. CLIENT Cineplex PROJECT Playdium Experience Design RELATED SERVICE Brand Strategy Retail Design Environmental Graphic Design Service Design THINK Our research revealed that Gen Z and Alpha are united in one key factor: a desire

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The Three Pillars to Fostering Retail Pride

Retail / Sebastian Maynard

What was your first job? Mine was as a teller at a big box store and there’s a very good chance your first job was also in retail. Maybe you were a busboy at a restaurant, or you bagged groceries or sold shoes at the mall. The retail industry is massive. In the U.S. one

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Using Strategic Foresight to Understand the Future of Large Gatherings

Leave a Comment / Brand Strategy, Customer Experience / David Magnus

Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered

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Digital Ecosystems and the Future of Retail and Banking

Brand Strategy, convid banking, Customer Experience, Digital Experiences / Sebastian Maynard

Digital transformation was something retail organizations and financial institutions were already talking about before COVID hit. The pandemic has accelerated the trend and brought with it more challenges that were not anticipated. While brands have adopted many makeshift processes and systems to address these needs, companies are now wondering what’s going to stick after the

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THINK FUTURE: How Digital Ecosystems Will Change Retail and Banking

Sebastian Maynard

From the growth of online-only retail platforms and Fintechs to a global pandemic that has pushed many customers online, it is no secret that the retail and banking industries are at a crossroads. As new technologies emerge, SLD and JohnRyan have conducted an extensive study among retail and bank executives to better understand the new direction

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How Experiential Design Can Help Tell Your Brand Story

Brand Strategy, convid retail, Design Innovation, Digital Experiences, Place Branding, Retail, Retail Design / Sebastian Maynard

Any branded environment tells a story and a big part of that story is visual. Today, we’re talking to Cybelle Jones, CEO of SEGD, a not-for-profit professional organization for designers from all over the world who focus on shaping content-rich experiential spaces. Trained as an architect, she’s worked on many projects that involve historical and

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What Type of Rebrand is Right for Your Brand?

Brand Strategy / Sebastian Maynard

Rebranding is a risky business. Done well, it can dynamically change the future of a company. Done wrong, it can be an embarrassing public relations snafu and seriously harm your brand equity. But doing nothing is not an option. Consumers are changing, the market is changing – brands have to change too. The question is,

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The Shift to Digital Ecosystems

convid banking, Digital Experiences / Sebastian Maynard

The COVID-19 pandemic has accelerated digital transformation initiatives by financial institutions and retailers, bringing the need for a robust digital ecosystem to the forefront. In a study we recently conducted with over 500 banking and retail executives, we have seen that though many realize a digital transformation is essential, there is still some confusion as

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Why Your Sales Staff Need to Be Online

Brand Strategy, Digital Experiences, Retail / Sebastian Maynard

As disruption from the pandemic rises and falls in waves around the globe, retail brands are pivoting their business to try and make up for related sales losses. Many brands were in good shape to manage this with robust digital and omnichannel ecosystems already in place. Many luxury brands, however, were not as well prepared.

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What Walmart’s TikTok Bid Means for Retail

Business development, Digital Experiences, Retail / Sebastian Maynard

It has been a rollercoaster couple of weeks for Walmart, who have gone from losing out on a joint bid with Microsoft to take over TikTok’s operations in the United States to now partnering with Oracle and claiming a 7.5 percent stake in the Chinese social media platform. While it may seem bizarre for Walmart

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How to Future Proof Your Organization Book Cover

SLD’s Guide To Future-Proofing Your Organization

Sebastian Maynard

What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies and closures due to COVID-19

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Will COVID-19 Be The Demise of Cash?

Brand Strategy, convid banking, Customer Experience, Digital Experiences, Financial Services, Retail / Sebastian Maynard

Today, we’re talking about cash. Is it going to go away completely? Is it unhygienic? Should retailers still allow cash payments, or is it okay to push consumers towards cards and digital-only? Today, our President Jean-Pierre Lacroix is talking to David Fagleman, Director at Enryo, a consultancy firm in the UK that helps support financial services in

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Online Personalization Strategies for Fashion Retailers

Brand Strategy, convid retail, Customer Experience, Digital Experiences / Sebastian Maynard

To most, shopping means paying a visit to your favorite store or mall to give yourself a feel-good experience that results in instant gratification. You leave the store feeling satisfied and well taken care of. Often, retail associates are there to offer assistance every step of the way, and, most importantly, give a sense of

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Tips for Running a Successful Brainstorm Session

Brand Strategy, Business development / Sebastian Maynard

Brainstorming is a practice that most businesses need to employ from time to time, but it’s not as simple as just getting a bunch of people together with a whiteboard and some sticky notes. It’s a real skill. It requires a lot of preparation, guidance, structure and a plan. You need to be able to

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Four Ways That Brands Can Encourage Mask-Wearing

Brand Engagement, Communications, convid retail / Sebastian Maynard

WHY ARE SOME PEOPLE AGAINST MASKS? The vocal minority of anti-science activists appear to be hogging the spotlight as the pandemic surges on, with anti-mask communities spreading misinformation on social media to the general public. This misinformation ranges from dangerously believable to full conspiracy theories. One approach is spreading “alarmist” statements, for example claiming that

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Think: Inspiring the Future of Retail

Sebastian Maynard

What does the store of the future look like? The COVID-19 pandemic has disrupted the entire world, and retailers are no exception. While countless well known brands have closed their doors for good, others have adapted with new and innovative ways of doing business. An accelerated move to online shopping, the ability to buy online and pick up in

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Why Retail Stores Are More Important Than Ever

Brand Strategy, convid retail / Sebastian Maynard

COVID-19 has accelerated many trends, one of which is the demise of poor performing retail chains. In recent recent news, brands such as Brooks Brothers and Pier 1 Imports have joined an extensive list of retailers filing for Chapter 11. For many retailers, even before the pandemic the size of their network was bloated and brought down the overall performance

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The Two Customer Personas of COVID-19

Brand Engagement, Brand Strategy, convid retail / Sebastian Maynard

COVID-19 has significantly impacted almost all major industries, including foodservice, banking, retail and CPG by slowing down some aspects of day to day operations while accelerating others; for example technology adoption. These disruptions have also affected consumer perceptions about the future and therefore are changing their shopping preferences. Our recent studies clearly identified that consumers are

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What COVID-19 Means for the Fashion Industry

Brand Strategy, convid retail / Sebastian Maynard

We all know COVID has changed the game for many retail categories. Some have been obvious winners and others are feeling extremely strained. For the fashion industry, some are saying the pandemic may be a day of reckoning and there are many news about fashion now a days including information about the famous Paul Smith’s

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Playdium

The Three Pillars to Fostering Retail Pride

Using Strategic Foresight to Understand the Future of Large Gatherings

Digital Ecosystems and the Future of Retail and Banking

THINK FUTURE: How Digital Ecosystems Will Change Retail and Banking

How Experiential Design Can Help Tell Your Brand Story

What Type of Rebrand is Right for Your Brand?

The Shift to Digital Ecosystems

Why Your Sales Staff Need to Be Online

SLD’s Guide To Future-Proofing Your Organization

Will COVID-19 Be The Demise of Cash?

Online Personalization Strategies for Fashion Retailers

Tips for Running a Successful Brainstorm Session

Four Ways That Brands Can Encourage Mask-Wearing

Think: Inspiring the Future of Retail

The Two Customer Personas of COVID-19

What COVID-19 Means for the Fashion Industry

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