Retail

Polarization

How can retailers navigate political and ESG polarization?

Brand Strategy /

In this divided era with the growing influence of social media, retail leaders and strategists suffer a major headache: how can they sail through the stormy seas of competing ideologies while keeping customers happy? Faced with political and ESG (Environmental, Social, and Governance) polarization, businesses have to walk a tightrope between sticking to brand values […]

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Inclusivity In Retail

Retail Design /

Inclusion has grown in importance and is being recognized in a variety of areas, including retail store design. In retail store design, inclusiveness entails making spaces accessible, welcoming, and safe for all customers, regardless of their background or physical abilities. The recent politicization of “woke” ideas and policies has created the perception of a divide

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The Importance of Printing in Design: A Guide to Print Production

Digital Experiences /

Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and

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Customer Segmentation Strategies: Emerging Trends and Best Practices

Retail /

The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,

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Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent

Retail /

Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues

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Reducing Inflation Anxiety in Retail: Strategies for Creating a Positive Shopping Experience

Retail, Retail Design /

In many households across the world, inflation has become a source of concern. This includes Canada, where inflation reached 8.1% in the first six months of 2022 and grocery prices rose at the fastest rate since 1981. With 55% of Canadian respondents in recent studies concerned about inflation, compared to 39% globally, it’s clear that

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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Brand Strategy, Thought Leadership /

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as

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employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Retail /

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such

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Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

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No More Plastic Bags: What’s Next For Sustainable Packaging?

Packaging Design /

The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around

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Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program

Brand Strategy /

The pandemic deprived many of engaging in physical experiences for too long, driving a heightened need for customers to connect with live people and physical experiences. However, this hunger highlighted the importance of brands in delivering a high level of service and overall positive customer expectations. A key challenge in meeting these needs is the

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How Brands Are Delivering High-Touch Service Experiences In 2022

Retail Design /

In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may

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Why Digital Signage Content Design Is The Best Way To Connect Locally

Brand Strategy, Customer Experience, Digital Experiences /

With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness,

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How the Circular Economy Builds Customer and Brand Loyalty

Retail, Retail Design, Specialty Retail /

Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,

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5 Promising Examples Of Prosperous Brands Using Circular Business Models

Packaging Design /

The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in

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