The pandemic deprived many of engaging in physical experiences for too long, driving a heightened need for customers to connect with live people and physical experiences. However, this hunger highlighted the importance of brands in delivering a high level of service and overall positive customer expectations. A key challenge in meeting these needs is the […]
In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may
How Brands Are Delivering High-Touch Service Experiences In 2022 Read More »
We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence
What Will 2023 Look Like For Retail Brands? Read More »
As the calendar turns to the new year, brands have faced numerous challenges throughout the year. From growing digital workforces to the latest NFT craze, brands have found success by listening to what their customers and audiences truly want. 2023 is set to be a year when brands show their appreciation for not only their
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With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness,
Why Digital Signage Content Design Is The Best Way To Connect Locally Read More »
Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,
How the Circular Economy Builds Customer and Brand Loyalty Read More »
The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in
5 Promising Examples Of Prosperous Brands Using Circular Business Models Read More »
The world as we know it is changing. Human reliance on plastic, combined with its long lifespan, has resulted in a global buildup of plastic waste. According to research, the average American generates nearly 221 kilograms of plastic waste per year, creating billions of tonnes of waste worldwide. With this in mind, and with increased
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The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up
11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success Read More »
The number of multi-use retail spaces has increased dramatically as retail stores have become increasingly focused on providing a unique, memorable experience for their customers. Retailers are increasingly blurring the line between a shopping destination and a lifestyle destination, with more stores offering multiple in-store experiences that go beyond shopping. Experimenting with innovative in-store concepts
Why Multi-Use Retail Spaces Are Key To Successful Retail Stores Read More »
No brand is immune to falling from grace even beloved brands have come under fire for both serious misconduct and things that are completely beyond their control. Some have managed to regain consumer confidence while others stumbled for years or even completely faltered. In today’s conversation, we’re talking about how brands need to address negative
Overcoming Bad Press Read More »
In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with
How to Hire More Retail Workers with a Powerful Employee Value Proposition Read More »
The Banking Experience Summit recently convened leading bankers from three continents in Chicago to discuss the industry’s challenges and the future of banking. The two-day event drew more than 40 top institutions, ranging from large national and regional banks like JP Morgan Chase and Regions Bank to a diverse range of mid-sized institutions and credit
5 Interesting Ways to Humanize the Banking Customer Experience Read More »
TRANSCRIPTION Male Speaker: This is “Think Retail,” a podcast where top designers, strategists, thought leaders, and business people discuss what’s coming next. Melinda: Hi, I’m Melinda, and you are listening to “Think Retail.” And today we’re gonna be talking about some different approaches you can take to customer segmentation. Understanding your target consumer is key
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The future of payment systems has been evolving as technology continues to make its mark on the payments landscape. Finance and retail have long been inextricably linked, and with customers obsessing over the latest technology, payment systems have had to keep up. In this dynamic environment, businesses are increasingly exploring innovative solutions to streamline transactions,
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E-commerce and personalization have forever altered the retail customer experience. Modern consumers expect tailored customer journeys in their retail experiences, which many retailers are delivering through personalized shopping, including personalized tunic Greek clothing options. Retail personalization gives customers a consistent shopping experience across all touchpoints. Creating personalized retail experiences is important because it emotionally connects
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The QR code is a valuable commodity in Asian countries, yet its presence in North American retail continues to be slow and inconvenient. The good news is that North America has recognized the platform’s power and is catching up to its international competitors. As a globally accepted medium, QR codes have enabled retailers to increase
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This three-part blog series on the future of the store focuses on insights from the Future Stores Conference in Seattle, Washington. In the first two parts, we discussed the changing role of retail and how retailers need to shift from focusing on the consumers to front-line associates. The third and final section will focus on how brands
Part 3: The Future of the Store Read More »
This three-part blog series focuses on insights from the Future Stores Conference in Seattle, Washington. Part 1 of The Future of the Store discussed the renewed value of brick and mortar locations as part of retail’s growth strategy, as well as the importance of tailoring the store experience to the given trade area while creating a strong
Part 2: The Future of the Store Read More »
https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,
