Retail

Trust

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI

Brand Strategy /

In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high level of optimism as the pandemic appeared to be subsiding and life was finally “returning to normal.” Today, inflation, the war in Ukraine, climate-related extreme weather, and political division unfolding […]

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Think outside the box

Breaking Category Norms: 6 Brands That Went Against The Flow

Brand Strategy, Digital Experiences /

In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In

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Theft versus Experience: A Behavioral Approach to Self-Checkouts

Retail /

Self-checkouts should be working better than they do. Although consumers are warming up to them, theft related to a cashier-less experience is so extreme that some retailers are pulling them out. Others are amping up deterrence measures, but many of these practices are rubbing consumers the wrong way. Is there a better approach? In this

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What Can CPG Brands Learn From Packaging Design In Asia?

Design Innovation, Food and Beverage, Packaging Design /

In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity

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Revolutionizing the Customer Journey: Lessons from Tesla for Retailers in Creating a Seamless Experience

Retail, Retail Design /

While Tesla is a contentious company in the automobile industry, there is no doubt that the Tesla brand has become one of the fastest-growing automobile companies in history. The relatively new company has revolutionized the industry in more ways than one over the last decade. One of the most significant has been a change in

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Leveraging Extended Reality (XR) in Retail Spaces

Retail, Specialty Retail /

In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many new technologies over the years. With the development of Extended Reality devices, equipping retail spaces with extended reality (XR) experiences can serve as an additional touchpoint in a brand’s omnichannel

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Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market

Packaging Design /

Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,

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Polarization

How can retailers navigate political and ESG polarization?

Brand Strategy /

In this divided era with the growing influence of social media, retail leaders and strategists suffer a major headache: how can they sail through the stormy seas of competing ideologies while keeping customers happy? Faced with political and ESG (Environmental, Social, and Governance) polarization, businesses have to walk a tightrope between sticking to brand values

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Inclusivity In Retail

Retail Design /

Inclusion has grown in importance and is being recognized in a variety of areas, including retail store design. In retail store design, inclusiveness entails making spaces accessible, welcoming, and safe for all customers, regardless of their background or physical abilities. The recent politicization of “woke” ideas and policies has created the perception of a divide

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The Importance of Printing in Design: A Guide to Print Production

Digital Experiences /

Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and

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Customer Segmentation Strategies: Emerging Trends and Best Practices

Retail /

The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,

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Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent

Retail /

Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues

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Reducing Inflation Anxiety in Retail: Strategies for Creating a Positive Shopping Experience

Retail, Retail Design /

In many households across the world, inflation has become a source of concern. This includes Canada, where inflation reached 8.1% in the first six months of 2022 and grocery prices rose at the fastest rate since 1981. With 55% of Canadian respondents in recent studies concerned about inflation, compared to 39% globally, it’s clear that

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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Brand Strategy, Thought Leadership /

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as

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employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Retail /

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such

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Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

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No More Plastic Bags: What’s Next For Sustainable Packaging?

Packaging Design /

The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around

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