Second Cup International
Canadian coffee company Second Cup retained Shikatani Lacroix to help execute its international expansion – Second Cup International
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Retail
Re:Store – Redefining Retail
Consumers’ emotional connection to shopping online and in retail As consumers continue to seek more convenient methods of shopping, through mobile and online, the potential for further sales erosion continues to threaten retailers. This behavior spells trouble for a number of traditional retailers who will experience significant sales leakage due to lost potential revenue to
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Belonging Experiences
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power
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Petro-Canada
Petro-Canada needed a new communication strategy for employee branding and student recruitment.
