Over 20 years ago, our firm pioneered in-store interactive screens for a major technology retailer using jester motion technology and a rear-projected large screen TV. The project was a failure because most people did not know how to use the technology or, more importantly, understand its key benefits. Although much has changed since then with the […]
The Future of Interactive Kiosk Design Read More »
To say 2015 has been a challenging year for North American retailers is an understatement. The retail landscape has been littered with mass store closures and major brand bankruptcies. In the face of changing consumer purchasing behaviours and double-digital e-commerce growth, retailers are being forced to rethink their retail strategy. For some retailers, there is
The Source: How to successfully navigate a major brand transformation Read More »
Adidas Golf has gone back to basics with an in-store execution that’s led to a spike in sales for the higher-priced footwear in its product line. An interactive digital retail display, created by Toronto design firm Shikatani Lacroix, allows users to get information they’d need on a particular shoe just from picking it up, without
Adidas Golf tees off with Digital Read More »
Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget. Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media
Sampling 3.0: Digitally Disrupting the Consideration Set Read More »
Fundamental Elements to Design Briefs The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
Everything Retailers Need to Know About Writing a Design Brief Read More »
We are proud to announce that we are the winners of 2014 Silver Vertex Award. Our work on Shoppers Drug Mart’s Life Brand was chosen from amongst more than 250 entries from 21 countries and 55 retailers. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design, and
Shikatani Lacroix Received 2014 Silver Vertex Private Brand Design Award Read More »
In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs were primarily focused on opening more locations or increasing the hours and days of operation (think Sunday shopping and 24-hour stores in the past decade). Much has changed since
How to Create Retail Stickiness through Customer Engagement Read More »
Retain, Attract, Transact: How to Create Branded Customer Experience Jean-Pierre Lacroix will be presenting at GlobalShop 2015 (March 24-26, Las Vegas). His session titled Retain, Attract, Transact: How to Create Branded Customer Experience, will take place on Wednesday, March 25, 2015; 1:30 PM – 2:30 PM, and will speak to creating retail experience that empowers the customer
(Video) GlobalShop 2015 Read More »
Retailers and marketers face a new set of retail opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges – today’s grocery shopper faces a complex and confusing retail environment with more than 60,000 supermarket products, and these numbers continue to grow along with the range of retail channels available. To amplify the
Retail Opportunities: Designing Impulse Purchases Read More »
Shikatani Lacroix, an award-wining design agency based in Toronto, Canada, designed and delivered the latest retail location for The Source. Located in Terminal 1, the open-concept kiosk opened in December 2014, and it’s based on the new store concept Shikatani Lacroix designed in collaboration with The Source, focusing on creating innovative retail experience. The Pearson
Shikatani Lacroix Creates Retail Design for The Source at Pearson International Airport Read More »
As the only MLB team outside the U.S. to win the World Series, the Toronto Blue Jays franchise extends its brand outside the ballpark and strives to bring the ballpark experience to its nationwide following. Our video webinar discusses how does a brand envision new products and services, and how does it work toward creating
The Toronto Blue Jays: Creating Authentic Brand Experiences Read More »
Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers. Join Ellis Jacob and Jean-Pierre Lacroix for this Professional Development Lunch and
Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada Much has been written about the potential demise of the movie theatre industry as home entertainment, large screen TVs, on-demand movies and a wide range of mobile apps threaten to disrupt the industry and its place as a hub for family
(Video) CVCA Professional Development Lunch Read More »
No longer an afterthought, digital signage is fast becoming an integral element in successful branding programs and marketing campaigns. Deft marketers are realizing that in order to deliver a consistent brand experience, all media channels must be considered at the onset, including digital signage. To connect and engage with consumers, brands must deliver an integrated
The Future of Digital Signage Read More »
This webinar discusses how to correctly analyze big data and create additional support for your retail growth initiatives in the saturated market and slow growth economy. With the increasing business complexity, proper data analysis can bring focus and confidence to the decision table, and a thorough big data analysis can help you better understand the
Discovering Retail Opportunities with Big Data Read More »
Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for
Bringing Canadian Coffee Retailing to the Sunshine State Read More »
Shikatani Lacroix conducted a packaging audit of popular pet food brands and an online survey of pet owners to determine key trends and consumer insights in pet food packaging. This webinar discusses: An audit of 45 pet food brands Key trends and consumer insights Purchase drivers Packaging health claims Fill out the form below to
Pet Food Packaging Read More »
Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand
Shoppers Drug Mart Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
