Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can […]
Get Investors Excited About Your Corporate Rebranding Read More »
What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and
Centre for Digital Experience Read More »
Shikatani Lacroix developed a retail brand strategy for the Toronto Blue Jays and captured its patriotic values. The flagship store launched in August 2014 and resides in CF Toronto Eaton Centre. Design work includes a vibrant digital entranceway and an immersive interactive journey including seven unique digital experiences and 16 screens. Nominating Company: Shikatani Lacroix
Toronto Blue Jays Immersive Flagship Store Celebrates the Fans Read More »
How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,
Designing Innovation: The Next Frontier Read More »
Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.
Banking on the Ultimate Millennial Experience Read More »
There has been a massive evolution in digital technology over the last two decades that has resulted in a major shift in customer expectations. Doug Bannister, CEO and CTO of leading software solutions company Omnivex, is an industry pioneer who has spent the last 25 years at the forefront of this digital transformation. In this
Digital Outlook 2017 – The Transformation of Business and Communications Read More »
PROJECT SPD Bank CLIENT SPD Bank Related Services Environmental Design A strong performer in the supermarket sector in Calgary, the chain’s success was being challenged by new and existing competitors, including Loblaws, the consolidation of Safeway by Sobeys, and the new Save-On Foods. Through the leadership of Chief Executive Officer Ken Keelor, Calgary Co-op embarked
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation
Digital Transformation Of Business And Communications – Part 2 Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every
Digital Transformation of Business and Communications – Part 1 Read More »
Branding and design agency Shikatani Lacroix won a Silver Retail Store Design award at the ICSC Canadian Shopping Centre Awards for its work with M&M Food Market. The ICSC Canadian Shopping Centre Awards Program honors the industry’s brightest and best, acknowledging outstanding achievements in the marketing, design and development of retail properties and retail store designs. “Thank you
Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award Read More »
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to
The Integration of Neuroscience with Augmented and Virtual Reality Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers
Neuromarketing – A foolproof approach to determining what customers want? Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the “head” of what motivates consumers.
Neuromarketing – Is it truly a failsafe approach to determining consumer preference? Read More »
Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous
Shikatani Lacroix Wins Two ICX Elevate Awards Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until the application of neuroscience to more accurately predict consumer purchase behaviour. It’s a well-known fact that people buy based on their emotions. But how do you qualify a gut feeling? “Neuromarketing” is bringing science
Neuroscience and Design: Getting to the Heart of Consumer Motivation Through Their Head Read More »
“Retailers need to rethink the shopping experience if they want to better connect with today’s Millennials, according to a new study. In a survey of U.S. consumers by Toronto-based retail design firm Shikatani Lacroix, nearly half of Millennials (47 percent) said they value the experience a brand provides more than the actual product value, compared
Shopping Millennial Experience Read More »
Shikatani Lacroix placed 24th in VMSD magazine’s ranking of the Top Retail Design Firms of 2016. VMSD’s annual Retail Design Firm Resource Guide is a listing of global design, architecture and construction firms ranked by design fees. Shikatani Lacroix designed 450,000 sqft. of retail space in 2015, including major retail brand transformations for electronics retailer
VMSD Recognizes Shikatani Lacroix as a Top Retail Design Firm Read More »
What technology will be a game-changer for your business in 2016 and beyond? The senses impact our view of the world, our emotions and our behavior. An immersive experience capitalizes on all five senses through the use of stunning realistic visuals that provide a tactile feeling as one navigates the retail environment. This experience could
Ask the Board with Marcos Terenzio Read More »
Specialty frozen food retailer M&M Meat Shops, now M&M Food Market, has partnered with Toronto design firm Shikatani Lacroix to embark on the most transformative redesign in the brand’s 35-year history. To support the reinvention of the M&M brand, Shikatani Lacroix designed a new store concept and in-store experience, developed a new logo, redesigned the
Shikatani Lacroix Redesigns M&M Meat Shops Read More »
Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be
Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches Read More »
