Retail

New Research Validates VR and Neuroscience as Effective Retail Design Tools

Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR […]

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VR and Neuroscience Enabled Agile Design

Leave a Comment / Digital Experiences / Sebastian Maynard

Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the

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DSE 2017: Getting to the Heart of How Consumers Shop

Leave a Comment / Sebastian Maynard

Getting to the Heart of How Consumers Shop is Now a Reality The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers

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M&M Food Market: More than Meats

Leave a Comment / Sebastian Maynard

The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market. M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic

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Boston Pizza Reveals New Urban Concept

1 Comment / Food Service / Sebastian Maynard

Boston Pizza is unveiling a new restaurant bar concept, designed by Shikatani Lacroix, on March 31 that highlights Boston Pizza’s unique family dining and sports bar experiences under one roof. The newly renovated space is located in Toronto’s downtown core at the corner of Front and John Streets. “With this new design concept, Boston Pizza

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Talking Sales with Expert Mark Mantha

Leave a Comment / Sebastian Maynard

With over 30 years of experience in a variety of client and business development senior roles, Mark Mantha brings a vast knowledge of various industries to Futurpreneur Canada as a mentor, including healthcare, IT, consumer, communications and digital media. Mark has won awards for his outstanding history in his business development efforts, program launches, sales

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How Franchisors Can Leverage Technology to Empower Franchisees

Food Service / Sebastian Maynard

Looking for marketing and branding efficiencies in a franchisor/franchisee business model is extremely difficult because of the level of autonomy franchisees have over their operations and how this limits the control franchisors have over the execution of marketing programs. Difficult more so is how you as a franchisor can support a franchisee’s desire to conduct

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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Centre for Digital Experience

Leave a Comment / Sebastian Maynard

What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and

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Toronto Blue Jays Immersive Flagship Store Celebrates the Fans

Leave a Comment / Sebastian Maynard

Shikatani Lacroix developed a retail brand strategy for the Toronto Blue Jays and captured its patriotic values. The flagship store launched in August 2014 and resides in CF Toronto Eaton Centre. Design work includes a vibrant digital entranceway and an immersive interactive journey including seven unique digital experiences and 16 screens. Nominating Company: Shikatani Lacroix

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Designing Innovation: The Next Frontier

Leave a Comment / Sebastian Maynard

How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,

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Banking on the Ultimate Millennial Experience

Brand Engagement, Financial Services, Retail / Sebastian Maynard

Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.

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Digital Outlook 2017 – The Transformation of Business and Communications

Calgary Co-op

Uncategorized / Sebastian Maynard

PROJECT SPD Bank CLIENT SPD Bank Related Services Environmental Design A strong performer in the supermarket sector in Calgary, the chain’s success was being challenged by new and existing competitors, including Loblaws, the consolidation of Safeway by Sobeys, and the new Save-On Foods. Through the leadership of Chief Executive Officer Ken Keelor, Calgary Co-op embarked

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Digital Transformation Of Business And Communications – Part 2

Leave a Comment / Sebastian Maynard

As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation

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Digital Transformation of Business and Communications – Part 1

Leave a Comment / Sebastian Maynard

As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every

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Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award

The Integration of Neuroscience with Augmented and Virtual Reality

Leave a Comment / Uncategorized / David Magnus

Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to

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Neuromarketing – A foolproof approach to determining what customers want?

Digital Experiences / David Magnus

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers

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New Research Validates VR and Neuroscience as Effective Retail Design Tools

VR and Neuroscience Enabled Agile Design

DSE 2017: Getting to the Heart of How Consumers Shop

M&M Food Market: More than Meats

Boston Pizza Reveals New Urban Concept

Talking Sales with Expert Mark Mantha

How Franchisors Can Leverage Technology to Empower Franchisees

Get Investors Excited About Your Corporate Rebranding

Centre for Digital Experience

Toronto Blue Jays Immersive Flagship Store Celebrates the Fans

Designing Innovation: The Next Frontier

Banking on the Ultimate Millennial Experience

Digital Outlook 2017 – The Transformation of Business and Communications

Calgary Co-op

Digital Transformation Of Business And Communications – Part 2

Digital Transformation of Business and Communications – Part 1

Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award

The Integration of Neuroscience with Augmented and Virtual Reality

Neuromarketing – A foolproof approach to determining what customers want?

Neuromarketing – Is it truly a failsafe approach to determining consumer preference?

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