Retail

Five Disruptive Trends That Will Threaten Your Brand’s Relevancy 270x270

Four Disruptive Trends that Will Threaten Your Brand’s Relevancy

Disruptive forces have been causing chaos in virtually every industry, and the retail world has been staggering to catch up. Some brands are ahead of the curve, innovating and growing while others still have some work to do. In this whitepaper we will explore some trends that are challenging current value propositions in order of […]

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Write So Designers Will Listen: 5 Mistakes to Avoid When Writing a Design Brief

Getting what you want from your design agency can sometimes feel like a game of Broken Telephone – you think you’re being clear and helpful, the creative team thinks they’re offering solutions that work, but at the end of the day, the final deliverables aren’t quite right and no one knows who is to blame.

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Why Ugly Design Can Lead to Enormous Growth: Exploring the Strategic Benefits of Ugly Branding

If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their

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SLD Hosts First Executive Breakfast Summit

In partnership with Cineplex Digital Media, we hosted our first Executive Breakfast Summit on April 10 in Toronto. President Jean-Pierre Lacroix, and Fab Stanghieri, General Manager of Cineplex Digital Media discussed “The Changing Physical and Digital Consumer Landscape.” At Cineplex Digital Media, they believe screens have the power to revolutionize how the world does business. When used to their

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270 x 170 Where we Buy James Cook Podcast

Building Stores for the Future – Where We Buy

Jean-Pierre “JP” Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process. The firm uses VR tools to do fast iterative design of retail environments and test them with customers. A digital shoe display knows which pair of Adidas one is examining in the

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270 x 170 RGD Student Award Loop

Congratulations to the 2017 RGD Student Award Winners

Shikatani Lacroix is proud to announce Kaitlyn Goetz of Alberta College of Art + Design (ACAD) as the winner of Shikatani Lacroix’s sponsored award in the Packaging Design category of the 2017 RGD Student Awards. RGD received over 640 exceptional graphic design submissions from students across Canada. Kaitlyn Goetz won the Packaging Design­­­­­­­ award for Loop Fertilizing Planter Pack,

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Retail Design Institute Celebrates Calgary Co-op’s Design Excellence

Shikatani Lacroix’s design and implementation of Calgary Co-op is being inducted into Retail Design Institute’s “Class of 2016” at the 46th Annual Awards Gala and Fundraiser today in New York City. Calgary Co-op, a strong performer in Calgary’s supermarket sector, embarked on a redesign of its stores to address increased competition from new and existing

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270x270 neuro paper

New Research Validates VR and Neuroscience as Effective Retail Design Tools

Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR

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VR and Neuroscience Enabled Agile Design

Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the

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DSE 2017: Getting to the Heart of How Consumers Shop

Getting to the Heart of How Consumers Shop is Now a Reality The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers

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How Franchisors Can Leverage Technology to Empower Franchisees

Looking for marketing and branding efficiencies in a franchisor/franchisee business model is extremely difficult because of the level of autonomy franchisees have over their operations and how this limits the control franchisors have over the execution of marketing programs. Difficult more so is how you as a franchisor can support a franchisee’s desire to conduct

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