With an ever-growing need for things that are faster, smarter and better, customers expect a lot from the brands that they support. Despite this, there are still dreaded friction points along the customer journey that hinder them from buying products and services, making them privy to abandoning their carts and falling right into a competitor’s […]
How to Avoid Customer Friction Points Read More »
Is bigger always better? Large retailers with multiple locations and a global reach seemingly have infinite capital and resources, but this can come at a cost. The decision makers in these companies are often far removed from their customers, and any initiative to lead change can be met with differing opinions and agendas. Those smaller,
What Big Brands Can Learn From Independent Retailers Read More »
You’re damned if you do, and you’re damned if you don’t. That’s the overwhelming response when you ask foodservice operators about third-party food delivery apps like UberEats, Skip the Dishes and Foodora. Such services say they are opening the door to new customers – but this isn’t what restauranteurs are seeing on the ground. The increase in ordering through
Should Foodservice Embrace Third-Party Delivery? Read More »
Shikatani Lacroix Design is proud to have been inducted into the Class of 2018 at Retail Design Institute’s 48th International Store Design Competition. In celebration of Nu Xtore, an experience center designed by SLD for health and beauty company Nu Skin, this year’s judging panel recognized SLD for excellence in design and execution. The Retail Design
SLD Recognized for Excellence in Design and Execution Read More »
The environmental impact of plastic packages has become an issue customers, brands and governments can no longer ignore. The EU is poised to ban certain single-use plastics within a few years, and other governments are exploring similar policies as we speak. Younger consumers place an even higher importance on environmental issues, making this an important
Beyond Materials: Sustainability in Packaging Read More »
E-commerce is becoming more robust with each passing year, and there is no turning back. According to Statista, online sales corresponded for almost 12 percent of all retail sales worldwide in 2017, and close to 22 percent of the world population currently buys on the internet. These numbers are only increasing. Here are some driving
The Future of E-Commerce is Now Read More »
Shikatani Lacroix Design has added to its strategy team with the addition of two experienced professionals, Kunal Chopra and Glenn Dixon. Kunal is a collaborative and results-oriented business transformation leader and management consultant. With over 20 years of experience within the financial services industry, Kunal focuses on business effectiveness and will bring a new skill
SLD Expands Strategy Team Read More »
Personalization is at the top of every retailer’s list of goals. Win in personalization, and you win loyal customers who spend more. As technology improves, it will become possible to go even deeper and provide customers with highly specific service. In this blog we will explore the top experiences in personalization that are currently available,
Innovative Trends in Retail Personalization Read More »
What was once thought of as pure fantasy is no longer a far-fetched idea: humans inhabiting other planets and bodies in space. NASA is running a design competition for houses that could be 3D printed on Mars. Elon Musk’s SpaceX promises to take tourists on private trips to the moon in the near future. It’s
Why Brands Must Start Thinking About the Moon Read More »
In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the “how-to” in creating desire for a brand.
Decisions in the Blink of an Eye Read More »
Retail brands know the key to success is understanding what the customer really wants – ideally before they even know they want it. Market research and consumer data analysts all promise to help retailers answer this tricky question. Most techniques rely on direct consumer feedback – and this may sound reasonable, but the results aren’t
How Neuromarketing is Changing the Retail Industry Read More »
Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and
How to Turn Staff into Brand Ambassadors Read More »
As digital technology enables new opportunities for automation across various industries, it makes sense that subscription services have evolved and gained popularity in recent years. These services, such as Netflix and Birchbox, are essentially automated shopping – improving efficiencies in the lives of their customers while generating recurring payments and building strong brand relationships. According
What is the Future of Subscription Services? Read More »
Tip Top has partnered with Toronto branding and design firm Shikatani Lacroix Design (SLD) for a transformative rebrand of their company. To support the modernization of the Tip Top brand, SLD led the creation of a new visual identity, retail store design, digital experience, value proposition and brand manifesto. As a Canadian brand rooted in
Tip Top Unveils New Retail Store Design Read More »
Shikatani Lacroix Design is proud to have been awarded Bronze at the 2019 DSE APEX Awards for Nu Xtore, a retail experience center that SLD recently created for health and beauty company, Nu Skin. The award is “in recognition of an outstanding digital signage or interactive technology project in Retail Environments.” “It is a great honor to be a
SLD Wins Bronze at 2019 DSE APEX Awards Read More »
New technology has a history of disrupting entire industries. It creates new possibilities and shifts in behavior that transform society. And yet, it is difficult to predict how an emerging technology will evolve and if it will be accepted by the majority of people. It is easy to overestimate the future impact of novel technology
The Future of AR and VR in Retail Read More »
Shikatani Lacroix Design is happy to announce the launch of Think Retail, a new podcast that features top designers, strategists, thought leaders and business people discussing what’s next in the world of retail and design. The podcast will include members of the SLD team as well as guests from around the globe, and focus on
SLD Launches New Podcast: Think Retail Read More »
Technology has changed the retail landscape dramatically over the past 10 years, so much so that many people proclaimed digital shopping would kill retail altogether. In reality, technology has enabled retailers to connect with consumers better than ever before, and for those brands willing to innovate, it has provided them with a significant advantage in
The retail experience: plugged or unplugged? Read More »
Shikatani Lacroix Design (SLD) was honored to attend the 2019 PepsiCo Marketing Awards, which is an annual celebration of the best PepsiCo marketing projects from the previous year. At this year’s ceremony, SLD took home awards for Best Innovation and Best Brand Building. The Best Innovation award was in recognition of the recent Quaker Dipps
SLD Wins Big at PepsiCo Marketing Awards Read More »
Is it your dream to work from home? Imagine being free to set your own schedule and avoid office distractions while wearing what you want and travelling where you please. Or is this your nightmare? Would it be an isolating experience where you miss social interaction, struggle to be disciplined, and spend too much time
Strategic Considerations For Retailers and Coworking Spaces Read More »
