Retail

Manpreet Podcast Headshot

Discussing SLD’s Future Readiness Report

In this episode, Jean-Pierre Lacroix, President of SLD speaks with Manpreet Juneja, a Design Strategist at SLD about a study we recently conducted on the subject of future readiness and strategic foresight. The study asked brands to consider the subject of the future and how well prepared they think their organization is to cope with change. Transcript Melinda: […]

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Top 30 Design Agency Listing

SLD Named Top Design Agency

SLD is proud to have made Agency Spotter’s Top 30 Design Agencies Report, placing third in a selection process that evaluated over 3,000 design agencies from around the world. With a focus on credentials, expertise in design, client feedback and project work, Agency Spotter’s report looked at all types of design agencies, including those that

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What Brands Can Learn From China’s Handling of COVID-19

As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China.   What was the quarantine experience like in

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Linda Casey Headshot

The Evolving Definitions of Beauty and Luxury

Almost every retail category has been transformed by technology, social media, and the mainstreaming of progressive social attitudes. But for the luxury beauty industry, the change has been more long coming than for others and it’s been revolutionary. Up until the past few years, luxury beauty focused on the narrow idea that affluent white women

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Man and woman sitting on bench shopping bags

How to Strategically Design Purchase Drivers

Purchase behaviors are often recurring in nature and performed in specific places. Over time repetitive buying behaviors are less driven by goals and intentions leading us to develop purchase habits. When habits have been formed, environmental cues can activate practiced responses in the absence of conscious decision-making. Purchase decisions can also be influenced by elements better

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Techniques to Plan for Future Trends and Scenarios 270x370

Worksheet: Techniques to Plan for Future Trends and Scenarios

If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are

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small kitchen with white cupboards

How A Decline in Home Ownership Will Impact Brands

Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for

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Talking vs Doing Street Signs

What The Intention-Action Gap Means for Brands

We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships.  This phenomenon, defined by behavioral psychologists as the “intention-action gap,”  has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and

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Playing chess outside

The Differences Between Strategies and Tactics

The new year ushers in a need to confirm and reassess an organization’s business plan to determine how to reach their overall goals. While these key success factors in business are commonplace, business leaders often take for granted some of the basic things found within them, such as the difference between strategies and their supporting tactics. We

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