The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future Studies to businesses, governments, and the general population. Each month, they host a session in which a member of the association leads a discussion on a specific topic. To kick […]
Embracing Future Transformation Read More »
A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies. Today, we’re
Strategic Foresight and How It Can Help Brands Read More »
On February 17, 2020 President Jean-Pierre Lacroix will be a special guest speaker at INSIGHT 2020 hosted by the Ringling College of Art and Design in Sarasota, Florida. The annual INSIGHT event brings professional artists and company representatives from a variety of backgrounds to campus on one day to share experiences, creative expertise, and industry
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
Shikatani Lacroix and JLL Canada congratulate the Regional Municipality of York (York Region) for winning a Silver Excellence in Economic Development Award for its York Link campaign and 2017 EDAC Marketing Canada Award: York Link Twitter – Online Community Outreach. Located in the heart of the Greater Toronto Area (GTA), York Region is home to
Congratulations to the Regional Municipality of York! Read More »
Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
Get Investors Excited About Your Corporate Rebranding Read More »
Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The award honors innovative industrial, product and graphic designs from across the globe. Shikatani Lacroix has been recognized for its inventive Smartfood and Doritos 3D Evolution
Shikatani Lacroix Wins Three GOOD DESIGN™ Awards Read More »
How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,
Designing Innovation: The Next Frontier Read More »
Branding and design agency Shikatani Lacroix wins a 2016 GDUSA American Graphic Design Award for its work with York Link. “Thank you to GDUSA for this recognition. We’d also like to thank and congratulate York Region for the opportunity and great success of the new logo,” said Jean-Pierre Lacroix, President of Shikatani Lacroix. To revitalize
Shikatani Lacroix Wins 2016 GDUSA American Graphic Design Award Read More »
York Region has partnered with Toronto design firm Shikatani Lacroix to create a strategic rebrand of its economic development program York Link, formerly Centres and Corridors. Shikatani Lacroix was retained to develop a fully integrated marketing and communications strategy, which included a new logo, tagline and brand guidelines, designed to promote the region as the
Shikatani Lacroix Rebrands York Region’s Centres and Corridors Read More »
Owning a leadership position in consumers’ minds is getting harder each year as more and more new products are being introduced in the marketplace. The old control label business model of imitating the national brand once a new product launch succeeds is playing it too safe for retailers to drive long-term sustainable growth or, more
Sourcing innovation in all the right places Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Shikatani Lacroix was commissioned to design a cohesive wayfinding program for the St. Lawrence Market.
St. Lawrence Market Read More »
Shikatani Lacroix designed an interactive trade show booth that helped Seneca College establish a WOW factor at various events through digital experience design
Seneca College – Interactive Read More »
Shikatani Lacroix developed a new wayfinding program for Seneca College that provided greater visibility and seamless directional signing for both students and guests.
Downsview Park underwent an urban revitalization through the development and design of a creative signage and wayfinding program.
