Youth, wellness and energy. These elements, expressed in Nu Skin’s fountain-shaped logo, became both a visual metaphor and a primary interaction piece for the store design – we called this idea the “Fountain of You.” True to the Nu Skin philosophy of community and philanthropy, the design conveys the ripple effect made by a drop of water. As visitors journey through the space, circular shapes, radiant color and shimmering light-play inspire with a sense of the collective effect of many droplets falling through light and rippling outward.

The Nu Xtore experience we created for Nu Skin is personalized and interactive, using the latest in technology and design trends to create a welcoming yet futuristic and aspirational space. A guided journey through the zones of the store, with contemporary furniture and materials, digital integration, graphics and wayfinding, allow visitors to fully experience the brand, its products and its values in a way that is refreshing and intriguing.