Moosehead, a renowned Canadian brewery steeped in tradition, holds a special spot in the hearts of its fellow countrymen. Yet, this familiarity may lead to potential difficulty in catching customers’ eyes at brick-and-mortar stores with a single package design. From Moosehead Pale Ale to seasonal editions of Moosehead Lager, we aim not only to captivate both new and loyal consumers but also to highlight the distinctive experiences cherished by Canadians.