Decadent Design
Krema Yogourt
Package Design
Strategy
THINK
The indulgent yogourt category is growing as consumers seek healthier snacks and desserts that feed the body and the senses. As part of the Olympic brand, consumers recognize Krema as a high-quality 100% natural product with a rich, thick texture. However, as a decadent line, the Krema package design needed to amplify the sensorial experience, speaking to irresistible flavors as well as the texture. The category has a few dominant competitors that the design would need to disrupt at shelf by creating a fresh take on premium indulgent yogourts.
BLINK
Anchored in indulgence, the new design distinctly portrays the decadent, creamy texture through a dollop shape that frames the wordmark, and with rich, thick swirls as a textural backdrop. Touches of gold, romance copy, and sophisticated flavor images are simple but strong premium touches. The Krema name is given more predominance with a font that’s similar to the original to ensure recognition, but slightly bolder and more unique. The Olympic logo was minimized to allow Krema to shine, while still maintaining the brand equity.
The updated design puts creaminess and flavor in the spotlight, communicating that Krema is not your everyday breakfast yogourt. New packaging for this delicious, rich treat hit the shelves of Canadian grocery stores in August 2024.
