Making the Right Packaging Connection
Join us at Packaging That Sells 2015 and sign up for our presentation with Moosehead on “Making the Right Packaging Connection.” Jean-Pierre Lacroix and Ray Gracewood, Senior Director of Marketing and Sales at Moosehead Breweries Ltd. will discuss the design process for Moosehead Breweries’ projects.
About the presentation:
Two things heavily influence the success of a packaging initiative: how consumers respond to the brand, and how clearly the client and design firm align to a given opportunity. This presentation will walk the participants through the behind-the-scenes process which drove one of the most successful brand launches for Moosehead — Moose Light Radler.
The session will cover:
• Defining the opportunity
• The right collaborative structure
• Choosing the right option
• Ensuring a coherent execution
When and where:
The presentation will take place on Wednesday, October 14, 2:00pm-2:30pm
The Drake Hotel
140 East Walton Street
Chicago, IL 60611
Read the full event agenda.
