Headed to DSE? Our very own Marcos Terenzio will be presenting a conference session on Thursday, March 28, and also taking part in the full-day Content Workshop on Friday, March 29.
At the Thursday session, Marcos will speak on “Delivering Content that Connects Emotionally.” During the half hour presentation, attendees will learn how to effectively implement digital content experiences that follow the customers digital path-to-purchase journey. Marcos will also explore the four main engagement levels:
- Attract: How to capture customer’s attention, make them look and draw them in
- Engage: How to deliver effective 2-way engagement through interactive experience allowing customers to connect at a deeper level
- Transact: What is the role of mobile and interactive experience to allow customers to more easily buy and remove friction points
- Retain: How can the experience live on after the visit to build a relationship and continued dialogue with customers to build loyalty and return visit
What: Delivering Content that Connects Emotionally
When: Thursday, March 28, 2019: 11:15-11:45 AM
Where: Digital Signage Expo, Las Vegas Convention Center
Who: Marcos Terenzio, Shikatani Lacroix Design (SLD)
On Friday, Marcos will join a group of industry experts to share proven tips and critical guidelines throughout the digital content lifecycle, from creation and design to piloting, deployment, management and maintenance. This workshop will include discussion, presentations, group exercises and explore the importance of storytelling, strategy and the elusive art of content management.
What: Delivering Integrated Brand Experiences that Connects Emotionally
When: Friday, March 29, 2019: 11:25 AM
Where: Digital Signage Expo, Las Vegas Convention Center
Who: Marcos Terenzio, Shikatani Lacroix Design (SLD)
