Healthcare & Pharmaceutical

Why Engagement is Critical in Today’s Healthcare Marketplace

Leave a Comment / Brand Engagement / Sebastian Maynard

In decades past, healthcare organizations related to patients in a model that has been called “paternalistic”, in which doctors prescribe treatment and patients follow their instructions. However, as information has become ubiquitous, regardless of its actual quality, patients are coming into treatment armed with questions and asking for options, forcing the move to a model […]

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A Chief Marketing Officer’s Guide: Corporate Identity Rebranding and Brand Implementation

1 Comment / Brand Strategy / Sebastian Maynard

Today, with increasing competition and choice, companies look for ways to connect emotionally with customers, and create lifelong relationships. A strong brand stands out in a densely crowded market-place. A corporate identity rebranding must be viewed like a strategic growth accelerator. It is an investment in your organization’s future, much like the commitment to building

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Hospital Place Branding

Leave a Comment / Place Branding / Sebastian Maynard

Critical Concepts for Designing an Integrated Hospital Wayfinding System In our experience, large general hospitals are the most complex spaces for place branding and wayfinding – but offer the best opportunity for this type of impact. Hospital facilities themselves are getting larger and more complex; changing from what was once a series of smaller buildings

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How To Write A Packaging Design Brief (With Free Template)

Brand Strategy, Packaging Design / Sebastian Maynard

Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a

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Why Engagement is Critical in Today’s Healthcare Marketplace

A Chief Marketing Officer’s Guide: Corporate Identity Rebranding and Brand Implementation

Hospital Place Branding

How To Write A Packaging Design Brief (With Free Template)

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