Healthcare & Pharmaceutical

Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of […]

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6 Tips for Creating A Positive Patient Experience in Health & Wellness

Creating a positive patient experience, while sounding easy enough, can be a major challenge for health and wellness providers. Waiting rooms in major healthcare facilities have even been shown in scientific studies to cause patients distress, among other negative effects. Waiting for their names to be called can take hours for your patients, especially if

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SLD Wins Two Design Awards at the 2021 Shop! Awards

Matthew Wilson

The Shop! Awards are annual awards that celebrate achievements in new store design, renovations, visual presentation, and in-store communications. Winners are chosen for excellence in design, originality in use of space, and quality of concept implementation. SLD is proud to have been announced as the recipient of both the Signage/Graphics and In-Store Communications awards for

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The Importance of Branding to Health & Wellness Brands

Brand Strategy, Health and Pharmaceutical / Sydney Garden

The COVID-19 pandemic has renewed our focus on health and wellness, influencing people worldwide to be more self-aware of its importance. This has driven growth in the global wellness economy, and it now exceeds a $4 trillion industry. Demand for wellness products and services creates an exceptional opportunity for health and wellness companies to secure

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Service Design for Pharmacies

Health and Pharmaceutical / Matthew Wilson

The pharmaceutical retail industry and their traditional service design have been met with a number of disruptions – from the COVID-19 pandemic plateauing retail sales to the uprise in digital pharmacy companies. Digital start-ups like Pillway and Capsule are providing prescription drug fulfillment deliveries, Direct-To-Consumer brands like Persona Nutrition and Ritual are supplying vitamins, and

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Why Culture and People are Key to Healthcare Transformation

Brand Strategy, Health and Pharmaceutical / Jean-Pierre Lacroix

The healthcare industry has experienced significant challenges as a result of the pandemic, including the rising cost of operations and the growing scrutiny of governments. As a sector that has been somewhat insulated from disruptions occurring in other industries, such as retail and banking, it can no longer assume it’s “business as usual.” Healthcare needs

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Humanizing the Health and Wellness Clinic

Brand Strategy, Design Innovation, Design Psychology, Digital Experiences, Environmental Design, Health and Pharmaceutical, Place Branding / Sebastian Maynard

What does the healthcare clinic of the future look like? In our latest design exploration, we explore how healthcare providers can leverage branding and design to better engage with their clients and create a truly holistic experience. From selecting the right brand identity to designing a physical space that is impactful and welcoming, we divided

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How Disruption is Driving Business Model Reinvention in Healthcare

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical / Sebastian Maynard

No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models

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docbraces

David Magnus

BUILDING A BRAND ONE SMILE AT A TIME Independent clinics come together as one strong brand. CLIENT Canadian Orthodontic Partners PROJECT docbraces Brand & Retail Design RELATED SERVICE Visual Identity Retail Design Environmental Graphic Design THINK The Canadian Orthodontic Partners (COP) knew the challenges faced by independent orthodontic clinics. Practitioners are so bogged down by

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Physi-Digital: Humanizing Digital Transformation for Healthcare

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical / Sebastian Maynard

Transformation is challenging and comes with many risks. Every year more than 9 billion dollars go to waste as transformation initiatives fail to deliver on their promise. The pandemic may have forced the acceleration of many digital transformation initiatives, but in the rush to address immediate needs, there is a risk that long-term goals have

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H2D Collective Launches With Aim of Humanizing Digital Transformations

Sebastian Maynard

Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, immersive experiences, and marketing optimization. “The H2D

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How Wellness Brands Can Best Leverage E-Commerce

Brand Strategy / Matthew Wilson

The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as 10 years ahead in terms of growth! Not only are people shopping more online for products: they are utilizing services that previously were primarily available in-person, including health and wellness

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Exploring the Future of Wellness Brand Experiences

Brand Strategy / David Magnus

From fitness and nutrition to sleep and mindfulness, wellness means something different to everyone, and COVID-19 has led a lot of people to place a renewed emphasis on living happier and healthier lives. This trend is not going away, even post-pandemic, and as such, consumers are looking for holistic and inclusive offerings from the health

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Yonghe Hair Transplant

David Magnus

THE HARMONY OF CONFIDENCE AND COMFORT A fresh retail experience that establishes Yonghe as an industry leader. CLIENT Yonghe Hair Transplant PROJECT Retail Experience Transformation RELATED SERVICE Conceptual Design Final Art & Art Direction Photography THINK Looking to establish a new industry standard, Yonghe Hair Transplant entrusted SLD to design a humanized and technology-oriented retail

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Why the Health and Wellness Industries are Primed for Disruption

Brand Strategy / David Magnus

The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it

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The Future of Distributing Regulated Products is Already Here

Retail / David Magnus

In a world where distribution channels are becoming more and more tailored to specific locations, consumers and products, technology is enabling innovation that would have been impossible only a few years ago. Today we’re speaking to Corey Yantha, CEO of Dispension Inc. about a very unique way to sell a specific kind of product and

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Check Off Every Step of Your Brand Transformation

Leave a Comment / Brand Strategy / Sebastian Maynard

If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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Is Your Healthcare Brand Strategy Consistent and Coherent? Find out and win a Starbucks gift card

How to Make Your Mergers or Acquisitions a Success Through Brand Implementation

Leave a Comment / Brand Strategy / David Magnus

During the past twenty years, the global trend of mergers and acquisitions has been steadily increasing, with both the number and value of those transactions breaking records in 2015. This whitepaper argues that the role of brand strategy early on, and throughout all 5 stages of the M&A framework process would help address many of

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