Food & Beverage

Worksheet: Techniques to Plan for Future Trends and Scenarios

Leave a Comment / Blink Tips / Sebastian Maynard

If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are […]

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Packaging for Miss Vickie's gourmet chips

SLD Recognized at 2020 PAC Global Leadership Awards

Sebastian Maynard

PAC Packaging Consortium has announced the winners of their annual Global Leadership Awards, and SLD is honored to have been awarded Best in Class: New Brand, Food & Beverage. The award is in recognition of the packaging designed for Miss Vickie’s Signatures, a new collection of gourmet potato chips that was launched in the summer

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What The Intention-Action Gap Means for Brands

Brand Strategy, Communications / Sebastian Maynard

We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and

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The Evolving Definition of “Local”

Brand Engagement, Brand Strategy / Sebastian Maynard

In our 2030 predictions blog we included two of many likely scenarios. One of these we called the “Fortress Society,” which would see the increased rise of isolationist movements, a move away from global trade and a growing division between an Asian versus North America centric economy. This scenario was driven by the rise of buying locally,

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Check Off Every Step of Your Brand Transformation

Leave a Comment / Brand Strategy / Sebastian Maynard

If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to

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Using Strategic Foresight to Look Ahead to 2030

Brand Strategy / Sebastian Maynard

We are nearing the end of 2019 with the milestone year 2020 arriving in just couple of days. The ushering in of a new year brings an abundance of predictions of what to expect and solutions to consider. These predictions will most likely include the continued growth of Fintech, the ongoing omni-channel shift, the further

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Packaging Trends to Keep an Eye On

Food and Beverage / Sebastian Maynard

With the surge in consumer demand for things that are better, faster and more convenient, the past decade has had a wealth of challenges and opportunities for CPG brands. As we put this eventful decade behind us, it’s time for businesses to prepare for a strong sprint into 2020. Here are some top packaging trends

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Three Keys to a Strategic Foresight Initiative

Brand Strategy, Business development / Sebastian Maynard

By now, most organizations have completed their annual planning process, and the board is giving its final blessing. As companies prepare their plans, there is much concern about what next year will bring, from a possible recession and increased trade wars to the rise of environmental and socially driven issues. To add to the planning

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Does Your Brand Have A Lasting Legacy?

Brand Strategy / Sebastian Maynard

The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not

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Personalization Pitfalls Retail Brands Need to Avoid

Brand Engagement, Customer Experience / Sebastian Maynard

Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences. Pitfall #1:

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Packaging Strategies That Will Get People Talking

Design Innovation, Packaging Design / Sebastian Maynard

Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy. So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:

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SLD Designs Packaging for Miss Vickie’s Signatures Line

Leave a Comment / Sebastian Maynard

Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected

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Sustainable Packaging That You Can Plant, Eat and Re-Use

Packaging Design / Sebastian Maynard

In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable

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Worksheet: How Brands Can Learn From Their Competitors

Leave a Comment / Brand Strategy / Sebastian Maynard

How well do you know your competition? You know your own business inside out, but when it comes to your competitors, chances are your knowledge is limited to a reactionary perspective. That is, you know your competition about your brand. What if we told you that studying your competition as well as, brands that are

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SLD Takes Home Two PAC Canadian Leadership Awards

Leave a Comment / Sebastian Maynard

PAC Packaging Consortium held their 2019 Canadian Leadership Awards on June 4, and Shikatani Lacroix Design is proud to have taken home two awards at this year’s event: 2019 New Brand, Food & Beverage and 2019 Rebrand, Non-Food. In the New Brand, Food & Beverage category, SLD was celebrated for the Crave packaging done for

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SLD Launches New Podcast: Think Retail

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design is happy to announce the launch of Think Retail, a new podcast that features top designers, strategists, thought leaders and business people discussing what’s next in the world of retail and design. The podcast will include members of the SLD team as well as guests from around the globe, and focus on

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The Impact of Social Media on Foodservice

Leave a Comment / Blink Tips / Sebastian Maynard

Posting food images on social media has extended the communal aspect of preparing, presenting and eating food beyond the table. For foodservice brands it offers a powerful way to deliver the drool factor right to customer’s phones. Will this powerful trend continue? How can foodservice brands, small and large, take advantage of #foodporn now, and

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SLD Wins Big at PepsiCo Marketing Awards

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design (SLD) was honored to attend the 2019 PepsiCo Marketing Awards, which is an annual celebration of the best PepsiCo marketing projects from the previous year. At this year’s ceremony, SLD took home awards for Best Innovation and Best Brand Building. The Best Innovation award was in recognition of the recent Quaker Dipps

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Checklist for an Effective RFP

Blink Tips / Sebastian Maynard

An RFP, or Request for Proposal, is an official document that notifies potential suppliers of a new project and asks for a detailed response of their proposed fees, team members, and process. This method aims for fairness and clarity in competition for the work. A clear and concise RFP will make searching for a supplier

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Our Favorite Rebrands of 2018

Corporate Identity / Sebastian Maynard

Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:

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SLD Recognized at 2020 PAC Global Leadership Awards

What The Intention-Action Gap Means for Brands

The Evolving Definition of “Local”

Check Off Every Step of Your Brand Transformation

Using Strategic Foresight to Look Ahead to 2030

Packaging Trends to Keep an Eye On

Three Keys to a Strategic Foresight Initiative

Does Your Brand Have A Lasting Legacy?

Personalization Pitfalls Retail Brands Need to Avoid

SLD Designs Packaging for Miss Vickie’s Signatures Line

Sustainable Packaging That You Can Plant, Eat and Re-Use

Worksheet: How Brands Can Learn From Their Competitors

SLD Takes Home Two PAC Canadian Leadership Awards

The Impact of Social Media on Foodservice

SLD Wins Big at PepsiCo Marketing Awards

Checklist for an Effective RFP

Our Favorite Rebrands of 2018

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