[rev_slider alias=”tropicana-case-study” slidertitle=”tropicana case study”][/rev_slider] A Fresh Perspective A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. CLIENT PepsiCo Canada PROJECT Tropicana Redesign RELATED SERVICE Package Design Web Design Out of Home Marketing THINK The fruit-based beverage category has become increasingly competitive, so a distinct, consistent identity for […]
A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies. Today, we’re
Strategic Foresight and How It Can Help Brands Read More »
In this episode, Jean-Pierre Lacroix, President of SLD speaks with Manpreet Juneja, a Design Strategist at SLD about a study we recently conducted on the subject of future readiness and strategic foresight. The study asked brands to consider the subject of the future and how well prepared they think their organization is to cope with change. Transcript Melinda:
Discussing SLD’s Future Readiness Report Read More »
Montellier, a premium sparkling water brand sourced from an underground spring in Sainte-Brigitte-de-Laval, Quebec, launched a new website in April, designed by SLD. Featuring intuitive navigation and eye-catching imagery, the new website promotes Montellier’s story, products, recipes, and buying information. “Having previously worked with Montellier on their packaging, we were excited to continue our partnership
Montellier Launches New SLD Designed Website Read More »
As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China. What was the quarantine experience like in
What Brands Can Learn From China’s Handling of COVID-19 Read More »
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in
Why Design Deserves a Seat at the Table Read More »
Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a row. An event focused on “the design of brand-centric customer experiences,” SEGD Branded Environments promises a great lineup of speakers, tour offerings, and opportunities to network. As part of the
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If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are
Worksheet: Techniques to Plan for Future Trends and Scenarios Read More »
PAC Packaging Consortium has announced the winners of their annual Global Leadership Awards, and SLD is honored to have been awarded Best in Class: New Brand, Food & Beverage. The award is in recognition of the packaging designed for Miss Vickie’s Signatures, a new collection of gourmet potato chips that was launched in the summer
SLD Recognized at 2020 PAC Global Leadership Awards Read More »
We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and
What The Intention-Action Gap Means for Brands Read More »
In our 2030 predictions blog we included two of many likely scenarios. One of these we called the “Fortress Society,” which would see the increased rise of isolationist movements, a move away from global trade and a growing division between an Asian versus North America centric economy. This scenario was driven by the rise of buying locally,
The Evolving Definition of “Local” Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
We are nearing the end of 2019 with the milestone year 2020 arriving in just couple of days. The ushering in of a new year brings an abundance of predictions of what to expect and solutions to consider. These predictions will most likely include the continued growth of Fintech, the ongoing omni-channel shift, the further
Using Strategic Foresight to Look Ahead to 2030 Read More »
With the surge in consumer demand for things that are better, faster and more convenient, the past decade has had a wealth of challenges and opportunities for CPG brands. As we put this eventful decade behind us, it’s time for businesses to prepare for a strong sprint into 2020. Here are some top packaging trends
Packaging Trends to Keep an Eye On Read More »
By now, most organizations have completed their annual planning process, and the board is giving its final blessing. As companies prepare their plans, there is much concern about what next year will bring, from a possible recession and increased trade wars to the rise of environmental and socially driven issues. To add to the planning
Three Keys to a Strategic Foresight Initiative Read More »
The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not
Does Your Brand Have A Lasting Legacy? Read More »
Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences. Pitfall #1:
Personalization Pitfalls Retail Brands Need to Avoid Read More »
Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy. So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:
Packaging Strategies That Will Get People Talking Read More »
Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected
SLD Designs Packaging for Miss Vickie’s Signatures Line Read More »
In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable
Sustainable Packaging That You Can Plant, Eat and Re-Use Read More »
