https://www.sld.com/wp-content/uploads/2023/09/SLD_CaseStudy_CDI_720.mp4 TRANSFORMING THE CDI BRAND Energized designs give unity and a new life to a family of brands that provide mental health assistance to children, youth, and families. CLIENT Child Development Institute PROJECT Child Development Institute Rebranding RELATED SERVICE Brand Design THINK CDI is a world-class leader in helping children, youth, and families develop life-long […]
https://www.sld.com/wp-content/uploads/2023/08/CaseStudy_GiantValue_720.mp4 GIANT SHELF IMPACT — CHECK! Bold and modern designs that energize a private label brand. CLIENT Giant Tiger PROJECT Giant Value RELATED SERVICE Visual Identity Private Label Design & Optimization Package Design THINK To Canadians, Giant Tiger is a beloved and unique brand with a strong neighborhood feel and a playful and down-to-earth energy.
In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity
What Can CPG Brands Learn From Packaging Design In Asia? Read More »
Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,
Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market Read More »
Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and
The Importance of Printing in Design: A Guide to Print Production Read More »
In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians and 50% of Americans are actively attempting to eat healthier. Many respondents in both countries report eating less meat and avoiding foods with artificial flavors and preservatives. This increase in
The Importance of Nutritional Labeling in a Health-Conscious World Read More »
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging
4 Strategies for Engaging Generation Z with Your Packaging Design Read More »
Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,
How the Circular Economy Builds Customer and Brand Loyalty Read More »
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of our work for Peller Estates with their line of Wine Spritzers. Boutique branding agencies from around the world submitted their work, with only 10% recognized as winners. “Winning an American Inhouse Design
SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers Read More »
https://www.sld.com/wp-content/uploads/2022/07/Moosehead_LogoBuild_720.mp4 Drink Blink: Sips of Canada Savor the diverse scenery and unique elements of Canada with Moosehead’s classic beer — encapsulated in exquisitely designed cartons, cans, bottles, and various merchandises. CLIENT Moosehead Breweries Limited PROJECT Various Packages for Moosehead RELATED SERVICE Package Design THINK Moosehead, a renowned Canadian brewery steeped in tradition, holds a special
https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,
https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was
Nestlé Health Science Read More »
https://www.sld.com/wp-content/uploads/2022/07/RegionsSizeGRN.mp4 BANKING ON EXPERIENCE Redefining the branch experience for millions of customers in the Southern USA. CLIENT Regions PROJECT Regions Bank RELATED SERVICE Brand delivery Brand Strategy Digital Experiences Environmental Design THINK Regions Bank needed a change as their customers were shifting towards online and digital banking services. Regions Bank approached SLD in need of
https://www.sld.com/wp-content/uploads/2022/07/CaseStudy_Moosehead_Radler_Pour_720.mp4 OH CANADA! A refreshing summer twist on a classic. CLIENT Moosehead Lager PROJECT Moose Light Radler RELATED SERVICE Packaging Design THINK Being one of Canada’s oldest breweries, Moosehead’s iconic look and feel have carried them for generations to a brand identity that is uniquely Canadian. With the summer approaching, Moosehead wanted to capture a
https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –
https://www.sld.com/wp-content/uploads/2022/08/WonderBread_Header.mp4 THE BEST THING SINCE SLICED BREAD Simple, not basic – Wonder’s fresh design makes big shelf impact by harnessing the power of softness. CLIENT Weston Foods PROJECT Wonderbread Package Redesign RELATED SERVICE Package Design THINK Delivering Canadians baked products since 1927, Wonder Bread is a classic comfort brand. With competitive pricing and trade activities
https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris
Canvas x Jillian Harris Read More »
https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established
https://www.sld.com/wp-content/uploads/2022/07/Renees-Header.mp4 DIP-DIP HOORAY! Supreme salad dressing brand enters a new market for premium dip delight. CLIENT Kraft Heinz PROJECT Renée’s Dips RELATED SERVICE Package Design THINK As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing
What does the future of the supermarket look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience. The Supermarket of the Future will look at how grocers have been disrupted by COVID-19, e-commerce, and subscription-based services. It
The Supermarket of the Future Read More »
