Financial Services

Sharing the Consumers Wallet 270x370

How Banks Can Leverage a Walletless World

The role of banks as financial service providers continues to be threatened by start-ups and tech giants who are offering services in areas underserved by traditional banks. How can established financial institutions combat this trend? In this white paper, we look at how banks will need to embrace change in order to stay relevant, and why understanding consumer

How Banks Can Leverage a Walletless World Read More »

image 6

How Financial Institutions Can Drive Innovative Culture

In today’s highly competitive and quickly-changing banking industry, the pressure is on for banks to prove their relevancy to their customers and outperform their competition. Banks today understand the critical need to connect with customers emotionally and to develop services to fulfill their unmet needs. And yet, innovation can be a difficult process to nurture

How Financial Institutions Can Drive Innovative Culture Read More »

When Customer Behavior Catches Up with Banking Technology 270x370

When Customer Behavior Catches Up with Banking Technology

Banks shouldn’t be playing catch up with their customers, but as the pace of change intensifies, retail banks are always at risk of falling behind. In this white paper, we explore what you need to know to connect with customers in the year 2025, and some of the scenarios that may take place in the future, namely:

When Customer Behavior Catches Up with Banking Technology Read More »

Desire by Design 270x170

Shikatani Lacroix Celebrates Release of Desire by Design

On Thursday, September 20, Shikatani Lacroix hosted a book launch in celebration of the release of Jean-Pierre Lacroix’s newest book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands. Taking place at The Broadview Hotel in Toronto, the event consisted of a keynote presentation, panel discussion, and book signing. Jean-Pierre’s

Shikatani Lacroix Celebrates Release of Desire by Design Read More »

JP Design By Desire

Desire by Design

Conventional thinking has brands constantly scrambling to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, but a huge majority will choose the now iconic iPhone, regardless of what other phones are available. This is not simply about wanting. It’s about

Desire by Design Read More »

image 163

Banking on the Edge: The Digital Implications

Edge computing is a new way to process data that has the potential to revolutionize the banking customer experience. Although we are in the early stages of seeing this technology applied, banks stand to benefit enormously from this method of triaging data – it has the potential to reduce costs, increase security, provide highly curated

Banking on the Edge: The Digital Implications Read More »

image 166

Creating Customer Personas for Banks

There is a growing realization amongst financial institutions that the one-size-fits-all approach is coming to an end, and the importance of defining customers beyond conventional criteria is now paramount. One way to do this is by developing customer personas. This allows for more focused marketing and merchandising, and also ensures that all efforts are targeting the ideal

Creating Customer Personas for Banks Read More »

image 49

How to Leverage the Notoriety​​ of Cryptocurrencies

The bitcoin bubble might be deflating, but that doesn’t mean banks can afford to ignore the larger growth of cryptocurrencies. Even if they’re not the world-changing disruptor that some advocates trumpet, cryptocurrencies at Bitcoincenter are changing the way that consumers think about currency, investment, and the influence of blockchain on our financial system. Customers are

How to Leverage the Notoriety​​ of Cryptocurrencies Read More »