Financial Services

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CZ Bank Concept Wins iF Design Award 2017

CZ Bank has won a 2017 iF Design Award in Communication for the rebranding of its corporate identity. The new logo, designed by Shikatani Lacroix’s Shanghai-based partner MetaThink, was part of a larger brand repositioning. Shikatani Lacroix partnered with MetaThink to design flagship and community branch formats to reflect the bank’s new brand position. “We’re […]

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270x370 The Move Towards Immersive Banking

Centre for Digital Experience

What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and

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Engagement and Gamification: Predicting Future Customer Needs

To many people, thinking about finance can be a source of anxiety as well. Paying bills, taking out loans, and withdrawing money are inherently negative experiences, while savings and investment tasks are often considered dry and lack positive emotion. Furthermore, the finance industry in general may be perceived as complicated and dull. Compounded with distrust

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The Three Tiers of Immersive Customer Experience

The banking industry is shifting into a new era thanks to disruptive forces such as fintech start-ups, and in response to new needs and expectations of emerging demographic groups, specifically millennials. This massive target group has come of age, but they want different things from a financial institution than their parents given that their life

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Move over Millennials! Three insights into Generation Alpha

It seems that everywhere you look someone is talking about Millennials – they do things differently, they’re more socially informed, and they’re more digitally connected. Executives across all industries are trying to mold their strategies to meet the demands of this significant generation. The concept of retail is being redesigned, all messaging touchpoints are being

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Shikatani Lacroix Honored for Digital Excellence

Shikatani Lacroix has been recognized as a finalist for a Digital Signage Expo (DSE) APEX Award in the Retail Category for our work developing engaging customer-facing content and interactive technology for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies. Shikatani Lacroix was selected

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Retail Banking 2017

Will your Branch of the Future resonate with your future customers? Branch transformation has been on the agenda of nearly every banking conference for almost a decade now, but there’s no evidence that any bank has landed on an Apple Store equivalent for retail bankers. Popular transformation strategies propose staff reduction and smaller networks, thanks

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Shikatani Lacroix Designs Holiday Program for TD Bank

Shikatani Lacroix Design has designed a winter-themed, holiday décor kit and digital signage content spots for 1,200 TD Bank branches, bringing a consistent and professional look to its holiday décor across the branch network. SLD was asked to develop a festive, inclusive, non-denominational, and cost efficient holiday décor kit. The branding exercise looked to standardize

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Three Strategies Banks Can Learn from Specialty Retail

As a bank executive, one of the most urgent matters you face these days is how to update your business model to address the dramatically changing behavior of your customers. One important insight you already leverage is that you understand your customers well: modern banking customers expect service that is personalized, efficient, and immersive, and

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How to Succeed in the New Chinese Retail Banking Industry

With the recent relaxation of Chinese banking regulations, the Chinese banking industry has begun to change dramatically and with that a new Chinese banking consumer is emerging. Until recently, there was little need for differentiation in the banking industry and as a result, every Chinese banking customer was treated the same. Now Chinese consumers are

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Five Things to Consider During a Financial Institution Transformation

For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number

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The Rising Importance of Community in the Bank Branch

For the past 25 years, we have been working with some of the leading financial institutions from around the globe and have noted the rising need for significant changes on how they integrate their brands as part of the community.  The shift to online banking and the rising importance of digital wallets are threatening how consumers

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Banking on the Ultimate Millennial Experience

Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.

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The Integration of Neuroscience with Augmented and Virtual Reality

Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to

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