Strategy

How to Hire More Retail Workers with a Powerful Employee Value Proposition

Brand Strategy, Corporate Identity, Retail / Matthew Wilson

In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with […]

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Bank Customer Experience Summit 2022

Matthew Wilson

The Bank Customer Experience (BCX) Summit provides bank executives with powerful insights into financial trends, as well as highlight innovative technology that will assist today’s financial institutions in transforming themselves to serve consumers now and in the future. https://youtu.be/Y34v8aevTCY TRANSCRIPT Jean-Pierre Lacroix First of all, thank you very much for joining us today. It’s

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5 Best Personalized Retail Experiences

Retail / Matthew Wilson

E-commerce and personalization have forever altered the retail customer experience. Modern consumers expect tailored customer journeys in their retail experiences, which many retailers are delivering through personalized shopping, including personalized tunic Greek clothing options. Retail personalization gives customers a consistent shopping experience across all touchpoints. Creating personalized retail experiences is important because it emotionally connects

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Why The QR Code Is Making A Comeback

Digital Experiences / Matthew Wilson

The QR code is a valuable commodity in Asian countries, yet its presence in North American retail continues to be slow and inconvenient. The good news is that North America has recognized the platform’s power and is catching up to its international competitors. As a globally accepted medium, QR codes have enabled retailers to increase

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Part 2: The Future of the Store

Design Innovation, Retail / Matthew Wilson

This three-part blog series focuses on insights from the Future Stores Conference in Seattle, Washington. Part 1 of The Future of the Store discussed the renewed value of brick and mortar locations as part of retail’s growth strategy, as well as the importance of tailoring the store experience to the given trade area while creating a strong

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Part 1: The Future of the Store

Design Innovation, Retail / Matthew Wilson

After over two years since the last live gathering of senior retail executives in operations, design, digital, and technology, this year’s Future Stores Conference took place in Seattle, Washington, on July 14 and 15. The seminar explored various topics and opportunities in retail and featured sessions on how leading retailers integrate a hybrid approach to their in-store

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How To Develop an Omnichannel Customer Journey

Brand Strategy, Retail / Matthew Wilson

As consumer shopping patterns and expectations are constantly evolving, it’s important for retailers to ensure an effective omnichannel strategy is implemented within their customer journey. To deliver an impactful service experience, organizations need to ensure that all customer touch points truly reflect their customer’s shopping habits. Not only should the customer journey consider both the

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CPG Brand Gifts that Drive Direct-To-Consumer Growth

Brand Strategy, Packaging Design / Matthew Wilson

One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped

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futuristic supermarket with a man and robot buying groceries

Supermarket of the Future Webinar

Matthew Wilson

Even in a world turned upside down by the accelerated growth in e-commerce, traditional aisle-based systems still dominate the grocery store experience. Yet, the physical store is still enormously relevant – 60% of consumers still prefer the store. How do grocery brands overhaul their customer experience and keep customers engaged in their stores? What will

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Service Design for Pharmacies

Health and Pharmaceutical / Matthew Wilson

The pharmaceutical retail industry and their traditional service design have been met with a number of disruptions – from the COVID-19 pandemic plateauing retail sales to the uprise in digital pharmacy companies. Digital start-ups like Pillway and Capsule are providing prescription drug fulfillment deliveries, Direct-To-Consumer brands like Persona Nutrition and Ritual are supplying vitamins, and

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Benran International Forum

Matthew Wilson

Founded in 2017, the Benran International Forum is an annual non-profit event hosted in the Henan Province, China. The conference promotes and enhances economic and cultural exchanges, coordination, and cooperation with other organizations locally while providing a high-level dialogue platform for governments, enterprises, experts and scholars to discuss economic, social, and environmental subjects. In this

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Behavioral Tools for Sustainable CPG Choices

Food and Beverage / Melinda Deines

Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t always follow through on this intent. In this blog we take a behaviorally informed view to explore the reasons consumers may not actually purchase more sustainable choices, even though they

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Maxwell House

David Magnus

https://www.sld.com/wp-content/uploads/2021/10/MaxwellHouse-Loop-NOLogo_1.mp4 ZERO WASTE, BIG IMPACT Big shelf impact for a seismic shift in sustainable design CLIENT Kraft Heinz Canada PROJECT Maxwell House Zero Waste Pods RELATED SERVICE Package DesignConceptual DesignDesign Roll-out THINK With sustainability being a must for CPG brands, Maxwell House took on the challenge by introducing zero-waste pods to the Canadian market. Being

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CZ Bank

Matthew Wilson

https://www.sld.com/wp-content/uploads/2021/11/CZ_Bank_loop.mp4 A BOLD NEW BRANCH CZ Bank steps ahead with a new branch experience that seamlessly blends digital and human touchpoints. CLIENT CZ Bank PROJECT China Zheshang Bank RELATED SERVICE Brand Delivery Design Innovation Digital Experiences Environmental Design https://www.sld.com/wp-content/uploads/2021/10/CZ_Bank_WalkThru.mp4 THINK With consumers conducting more banking transactions online, the role of the branch is changing. China

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How to Hire More Retail Workers with a Powerful Employee Value Proposition

Bank Customer Experience Summit 2022

5 Best Personalized Retail Experiences

Why The QR Code Is Making A Comeback

Part 2: The Future of the Store

Part 1: The Future of the Store

How To Develop an Omnichannel Customer Journey

CPG Brand Gifts that Drive Direct-To-Consumer Growth

Supermarket of the Future Webinar

Service Design for Pharmacies

Benran International Forum

Behavioral Tools for Sustainable CPG Choices

Maxwell House

CZ Bank

TORONTO

SHANGHAI

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