RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic, […]
FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with their
CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to
CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD Related Work Related Insights Related News
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Dressed in our best cocktail attire, Shikatani Lacroix walked down the blue carpet at Toronto’s TIFF Bell Lightbox Monday night to celebrate the annual PepsiCo Marketing Awards. The awards night celebrated the best PepsiCo marketing work of 2015 and we are honoured that our work was recognized. Three awards acknowledged Shikatani Lacroix’s design work: Innovation
Shikatani Lacroix Work Recognized at PepsiCo Marketing Awards Read More »
Specialty frozen food retailer M&M Meat Shops, now M&M Food Market, has partnered with Toronto design firm Shikatani Lacroix to embark on the most transformative redesign in the brand’s 35-year history. To support the reinvention of the M&M brand, Shikatani Lacroix designed a new store concept and in-store experience, developed a new logo, redesigned the
Shikatani Lacroix Redesigns M&M Meat Shops Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
An increase in competition and new flavors meant Smartfood was due for a package design refresh.
Shikatani Lacroix has won a Gold PAC award in the Brand Revitalization – Food and Beverage category for its redesign of Montellier sparkling water. Presented last night at the Package Design Matters conference in Bonita Springs, FL., the PAC Global Leadership Awards program recognizes excellence in the design, branding, technical and sustainable aspects of packaging.
Shikatani Lacroix Wins PAC Packaging Design Awards Read More »
We recently conducted a major study to determine how millennials engage with retail brands and the role that immersive technology can play in influencing purchase design. Like most organizations, we wanted to learn what drives them to a greater affinity with brands since the Millennial segment is now larger than the Baby Boomers generation with
Five Tips for Making Millennial Friendly Packaging Read More »
Shikatani Lacroix is proud to announce that Joyce Dang of York/Sheridan Design is the winner of Shikatani Lacroix’s sponsored award for Packaging Design; within RGD Ontario’s student awards category. SLD President Jean-Pierre Lacroix was one of 50 award-winning creative professionals, stemming from an array of expertise, selected to judge the finalists and support RGD in
Congratulations to the 2015 RGD Student Award winners Read More »
Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget. Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media
Sampling 3.0: Digitally Disrupting the Consideration Set Read More »
Moosehead Summer Series played off iconic Canadian themes in a modern way.
Moosehead Summer Series Read More »
We are proud to announce that we are the winners of 2014 Silver Vertex Award. Our work on Shoppers Drug Mart’s Life Brand was chosen from amongst more than 250 entries from 21 countries and 55 retailers. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design, and
Shikatani Lacroix Received 2014 Silver Vertex Private Brand Design Award Read More »
Retailers and marketers face a new set of retail opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges – today’s grocery shopper faces a complex and confusing retail environment with more than 60,000 supermarket products, and these numbers continue to grow along with the range of retail channels available. To amplify the
Retail Opportunities: Designing Impulse Purchases Read More »
New Twistos Baked Snack Bites are adding a much-needed twist to the daily snack routine of consumers across the nation. Available in Bruschetta, Parmesan and Garlic, and Asiago flavors, Twistos Baked Snack Bites are a light-textured and crispy baked snack that can be enjoyed on their own or served as a complement to soups or
New Twistos Baked Snack Bites Twist Up Snack Time With Vibrant Flavor Combinations Read More »
Every year, the Association of Registered Graphic Designers (RGD) Student Awards program recognizes emerging designers, and encourages new talent on their path down the Design Way. Every year Shikatani Lacroix sponsors the packaging category of this award program. With many distinct submissions, the 2013 Shikatani Lacroix Award for Packaging has been awarded to up-and-coming design talent
Design student Loretta Ryan wins Shikatani Lacroix Packagin Design Award Read More »
Shikatani Lacroix conducted a packaging audit of popular pet food brands and an online survey of pet owners to determine key trends and consumer insights in pet food packaging. This webinar discusses: An audit of 45 pet food brands Key trends and consumer insights Purchase drivers Packaging health claims Fill out the form below to
Pet Food Packaging Read More »
Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand
Shoppers Drug Mart Read More »
