Packaging Design

Naked mango flavoured bottle with multiple fresh mango fruits in a basket

Naked

https://www.sld.com/wp-content/uploads/2020/11/NakedANIMATION.mp4 Smooth Talk Super Premium package design for Super Premium Juice brand Naked. CLIENT PepsiCo Canada PROJECT Naked Packaging Design RELATED SERVICE Conceptual Design Final Art & Art Direction THINK Delicious and nutritious super premium juices and smoothies are a big hit with wellness focused consumers who are on the go. In a growing category, […]

Naked Read More »

Using mixed reality to play sports

How Mixed Reality Can Elevate Your Packaging Design

It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating

How Mixed Reality Can Elevate Your Packaging Design Read More »

Kraft Hazelnut Spread

[rev_slider alias=”krafthazelnut-case-study” slidertitle=”kraft hazelnut case study”][/rev_slider] Stopping Power Kraft’s new hazelnut with cocao spread leverages the branding of their iconic peanut butter branding to stop shoppers in their tracks. CLIENT Kraft Heinz PROJECT Kraft Hazelnut Spread New Brand Design   RELATED SERVICE Packaging Design THINK Kraft Peanut Butter is Canada’s favorite peanut butter. Instantly recognizable

Kraft Hazelnut Spread Read More »

Montellier logo with a mountain and hill scenery background

Montellier

https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.

Montellier Read More »

Ray Gracewood Podcast

The Highs and Lows of the Legal Cannabis Industry

As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a

The Highs and Lows of the Legal Cannabis Industry Read More »

Tropicana oranges

Tropicana

[rev_slider alias=”tropicana-case-study” slidertitle=”tropicana case study”][/rev_slider] A Fresh Perspective A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. CLIENT PepsiCo Canada PROJECT Tropicana Redesign RELATED SERVICE Package Design Web Design Out of Home Marketing THINK The fruit-based beverage category has become increasingly competitive, so a distinct, consistent identity for

Tropicana Read More »

Saintly Flavours Packaging

SLD Sponsors RGD Award for Packaging Design (Series)

Shikatani Lacroix Design is proud to have once again sponsored the Award for Packaging Design (Series) at the annual RGD Student Awards. The 2019 winner of the award is Jeremy Kang, a student from LaSalle College, whose gourmet food gift set incorporates branding identity, packaging design and illustration. “Saintly Flavours is kind of an homage to

SLD Sponsors RGD Award for Packaging Design (Series) Read More »

Packaging for Miss Vickie's gourmet chips

SLD Designs Packaging for Miss Vickie’s Signatures Line

Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected

SLD Designs Packaging for Miss Vickie’s Signatures Line Read More »

Sustainable food containers

Sustainable Packaging That You Can Plant, Eat and Re-Use

In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable

Sustainable Packaging That You Can Plant, Eat and Re-Use Read More »

Tetley Super Teas Award Winner

Tetley Wins Canadian Living Best New Product Award

Shikatani Lacroix Design would like to congratulate Tetley for being among Canadian Living’s 2019 Best New Product Award winners, which was voted on by over 18,000 consumers. The award is in recognition of Tetley Super Teas, Canada’s first line of teas that are fortified with vitamins and minerals. Tetley and SLD have a long–standing partnership, and SLD

Tetley Wins Canadian Living Best New Product Award Read More »

James Downham 270x270

Beyond Materials: Sustainability in Packaging

The environmental impact of plastic packages has become an issue customers, brands and governments can no longer ignore. The EU is poised to ban certain single-use plastics within a few years, and other governments are exploring similar policies as we speak. Younger consumers place an even higher importance on environmental issues, making this an important

Beyond Materials: Sustainability in Packaging Read More »

image

Questions to Ask When Hiring a Package Design Firm

In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,

Questions to Ask When Hiring a Package Design Firm Read More »