One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped […]
CPG Brand Gifts that Drive Direct-To-Consumer Growth Read More »
KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various Package Design Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing
As the world transitions towards a plastic-free future, retailers need to keep up with sustainable packaging trends. Previous methods of packaging that retailers considered essential, cost-saving measures, such as single-use plastic shopping bags, utensils, or cups, are losing their desirability. Using cheap sources of plastic ensures products are safe – but creates an ecological issue
Small Changes, Big Impact: How 6 Retail Brands Are Becoming More Sustainable Read More »
Understanding the sustainable packaging context Brands, retailers, and consumers increasingly want to reduce their use of unsustainable products and packaging. However, visiting a supermarket anywhere in North America doesn’t necessarily reflect this desire. Consumers still shop without reusable shopping bags, and the recycling bins are only getting fuller. There are some positive signs: in 2021,
The Future of Sustainable Packaging Read More »
Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t always follow through on this intent. In this blog we take a behaviorally informed view to explore the reasons consumers may not actually purchase more sustainable choices, even though they
Behavioral Tools for Sustainable CPG Choices Read More »
Even though grocery stores remained open during lockdown, many people chose to do their grocery shopping online to avoid exposure to COVID. In fact, in SLD’s recent study on e-commerce for CPG brands, 69 percent of respondents said they shopped more online for groceries during the pandemic. For CPG brands, this news is not generally
The Future of E-Commerce for CPG Brands Read More »
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.” Now in its 14th year, the first round of winners were recently announced, and SLD is proud to have been recognized with awards for our work with bbtease, Maxwell House,
SLD Takes Home Four Awards at Grands Prix Du Design Read More »
Already trending before COVID-19, online shopping for groceries and other consumer packaged goods has skyrocketed during the pandemic. As CPG brands look ahead, many are asking how sticky this new behavior will be, what they can do to stand out on a virtual shelf, and how to approach their own e-commerce sites. This study will
E-Commerce for CPG: Key Consumers & Emerging Behaviors Read More »
The 2021 PAC Canadian Leadership Award winners have been announced, and SLD is proud to have been recognized in the Revitalized – Beverage and Limited Edition categories for our work with Maxwell House and Tetley. In the Revitalized – Beverage category, SLD received an Award of Distinction for the Maxwell House Zero Waste Pods packaging. As
SLD Wins Big at 2021 PAC Canadian Leadership Awards Read More »
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are other forces disrupting the consumer-brand relationship. At SLD, one that we think is critical is the rise of fake news and misinformation, especially on social platforms. We wanted to determine
DeepReal: Strategies for CPG Brands in the Age of Misinformation Read More »
From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions, and what they expect from brands in an age
So, you have a great brand, exciting product, and are eager to share it with the world. You run advertisements and in-store campaigns, partner with influencers, and make sure that your product is available to be purchased online. However, without one crucial component, finding success may prove to be a challenge. Whether online or in-store,
The Art and Science Behind Good Packaging Design Read More »
The wellness industry is booming. From yoga-mats and home gyms to the ever-growing organic aisle of the supermarket, consumers are seeking out products that encourage and nurture their wellbeing. As the industry grows, so does the need for a cohesive brand image that promotes wellness values. As always, product packaging speaks volumes- and for brands
The Importance of Sustainability for CPG Brands Read More »
There are many lessons to be taken from COVID-19 and how consumers have changed their shopping habits. From online versus in-store to big box versus mom and pops, some shifts may have longer-term ramifications than others. One interesting (if not surprising) result of the current pandemic is that brand loyalty is often replaced in favor
The Four Characteristics that Define Indie Brands Read More »
The 2020 GOOD DESIGN Award winners were recently announced and SLD is proud to have been recognized for the packaging design done for Miss Vickie’s Signatures. Reflecting the premium, “approachable gourmet” quality of the new line of potato chips, the Signatures packaging leverages key assets from the Miss Vickie’s brand to build credibility and familiarity,
SLD Wins GOOD DESIGN Award for Miss Vickie’s Signatures Packaging Read More »
It has been a long time since we have experienced such a disruptive year. Many of us are wondering if 2021 will bring with it the same level of uncertainty or if the dust will settle, and what a new normal will look like. To that point, at the end of each year, we provide
Six Things That Will Define 2021 Read More »
2021 brings an air of tentative optimism as we near the distribution of an effective COVID-19 vaccine. We all look forward to putting this year’s challenging times behind us – but it is important that what we learned in 2020 is not lost, because consumer behavior has changed and will not return to pre-COVID “norms.”
Packaging Design Strategies for 2021 Read More »
Smooth Talk Super Premium package design for Super Premium Juice brand Naked. CLIENT PepsiCo Canada PROJECT Naked Packaging Design RELATED SERVICE Conceptual Design Final Art & Art Direction THINK Delicious and nutritious super premium juices and smoothies are a big hit with wellness focused consumers who are on the go. In a growing category, PepsiCo’s
It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating
How Mixed Reality Can Elevate Your Packaging Design Read More »
Stopping Power Kraft’s new hazelnut with cocao spread leverages the branding of their iconic peanut butter branding to stop shoppers in their tracks. CLIENT Kraft Heinz PROJECT Kraft Hazelnut Spread New Brand Design RELATED SERVICE Packaging Design THINK Kraft Peanut Butter is Canada’s favorite peanut butter. Instantly recognizable and beloved by Canadians of all
Kraft Hazelnut Spread Read More »
