Package Design

No More Plastic Bags: What’s Next For Sustainable Packaging?

Packaging Design /

The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around […]

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Why Effective Visual Communication is Absolutely Critical to Sustainable Retail

Packaging Design, Place Branding, Retail, Retail Design /

We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver

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5 Promising Examples Of Prosperous Brands Using Circular Business Models

Packaging Design /

The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in

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various juices on display on a grey background

11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success

Brand Strategy, Packaging Design /

The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up

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yellow moosehead shape on green and black sunrays background

Moosehead

https://www.sld.com/wp-content/uploads/2022/07/Moosehead_LogoBuild_720.mp4 Drink Blink: Sips of Canada Savor the diverse scenery and unique elements of Canada with Moosehead’s classic beer — encapsulated in exquisitely designed cartons, cans, bottles, and various merchandises. CLIENT Moosehead Breweries Limited PROJECT Various Packages for Moosehead RELATED SERVICE Package Design THINK Moosehead, a renowned Canadian brewery steeped in tradition, holds a special

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M&M

M&M Food Market

https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,

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Nestle Health Science 4 drink packaged bottles on blue sky background with blurry fruits

Nestlé Health Science

https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was

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Tetley 4 tea cans in a pattern on a dark yellow background

Tetley

https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established

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451 Vodka 6 glass bottles on white backagound

451 Vodka

https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –

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Wonderbread package cropped to the left side

Wonderbread

https://www.sld.com/wp-content/uploads/2022/08/WonderBread_Header.mp4 THE BEST THING SINCE SLICED BREAD Simple, not basic – Wonder’s fresh design makes big shelf impact by harnessing the power of softness. CLIENT Weston Foods PROJECT Wonderbread Package Redesign RELATED SERVICE Package Design THINK Delivering Canadians baked products since 1927, Wonder Bread is a classic comfort brand. With competitive pricing and trade activities

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Canvas x Jillian Harris

https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris

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Renee's gourmet four different flavoured dips with chopped vegetables and croppped to the left

Renée’s Dips

https://www.sld.com/wp-content/uploads/2022/07/Renees-Header.mp4 DIP-DIP HOORAY! Supreme salad dressing brand enters a new market for premium dip delight. CLIENT Kraft Heinz PROJECT Renée’s Dips RELATED SERVICE Package Design THINK As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing

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KD snack cups in 3 cheese, jalapeno, poutine, original, and spicy buffalo

Kraft Dinner

https://www.sld.com/wp-content/uploads/2022/06/KDSPLOTCH2.mp4 KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various PackageDesign Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing

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Recycling and sustainability graphic

Small Changes, Big Impact: How 6 Retail Brands Are Becoming More Sustainable

Food and Beverage, Packaging Design /

As the world transitions towards a plastic-free future, retailers need to keep up with sustainable packaging trends. Previous methods of packaging that retailers considered essential, cost-saving measures, such as single-use plastic shopping bags, utensils, or cups, are losing their desirability. Using cheap sources of plastic ensures products are safe – but creates an ecological issue

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Recycling sign

The Future of Sustainable Packaging

Uncategorized /

UNDERSTANDING THE SUSTAINABLE PACKAGING CONTEXT Brands, retailers, and consumers increasingly want to reduce their use of unsustainable products and packaging. However, visiting a supermarket anywhere in North America doesn’t necessarily reflect this desire. Consumers still shop without reusable shopping bags, and the recycling bins are only getting fuller. There are some positive signs: in 2021,

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Miss Vickie’s Signatures

[rev_slider alias=”msvickies_casestudy” slidertitle=”ms vickies casestudy”][/rev_slider] UPTOWN CRUNCH Rich, sumptuous flavors deserve to be dressed in style. CLIENT PepsiCo Canada PROJECT Miss Vickie’s Signatures Packaging RELATED SERVICE Conceptual Design Final Art & Art Direction Photography THINK Miss Vickie’s is a giant in the world of potato chips, so venturing into a premium line seemed only natural.

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