https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer, […]
https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was
Nestlé Health Science Read More »
https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris
Canvas x Jillian Harris Read More »
https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established
https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –
https://www.sld.com/wp-content/uploads/2022/08/WonderBread_Header.mp4 THE BEST THING SINCE SLICED BREAD Simple, not basic – Wonder’s fresh design makes big shelf impact by harnessing the power of softness. CLIENT Weston Foods PROJECT Wonderbread Package Redesign RELATED SERVICE Package Design THINK Delivering Canadians baked products since 1927, Wonder Bread is a classic comfort brand. With competitive pricing and trade activities
https://www.sld.com/wp-content/uploads/2022/07/Renees-Header.mp4 DIP-DIP HOORAY! Supreme salad dressing brand enters a new market for premium dip delight. CLIENT Kraft Heinz PROJECT Renée’s Dips RELATED SERVICE Package Design THINK As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing
https://www.sld.com/wp-content/uploads/2022/06/KDSPLOTCH2.mp4 KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various PackageDesign Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing
As the world transitions towards a plastic-free future, retailers need to keep up with sustainable packaging trends. Previous methods of packaging that retailers considered essential, cost-saving measures, such as single-use plastic shopping bags, utensils, or cups, are losing their desirability. Using cheap sources of plastic ensures products are safe – but creates an ecological issue
Small Changes, Big Impact: How 6 Retail Brands Are Becoming More Sustainable Read More »
Understanding the sustainable packaging context Brands, retailers, and consumers increasingly want to reduce their use of unsustainable products and packaging. However, visiting a supermarket anywhere in North America doesn’t necessarily reflect this desire. Consumers still shop without reusable shopping bags, and the recycling bins are only getting fuller. There are some positive signs: in 2021,
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Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t always follow through on this intent. In this blog we take a behaviorally informed view to explore the reasons consumers may not actually purchase more sustainable choices, even though they
Behavioral Tools for Sustainable CPG Choices Read More »
[rev_slider alias=”msvickies_casestudy” slidertitle=”ms vickies casestudy”][/rev_slider] UPTOWN CRUNCH Rich, sumptuous flavors deserve to be dressed in style. CLIENT PepsiCo Canada PROJECT Miss Vickie’s Signatures Packaging RELATED SERVICE Conceptual Design Final Art & Art Direction Photography THINK Miss Vickie’s is a giant in the world of potato chips, so venturing into a premium line seemed only natural.
Miss Vickie’s Signatures Read More »
