Package Design

The Power of Nostalgia: Designing for Instant Emotional Impact

Brand Strategy, Packaging Design /

Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking fond associations with a particular era, product, or cultural moment, brands can establish a bond with consumers, through a sense of comfort and trust. Human decision-making is greatly driven by […]

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rockstar logo on a spiral background

Rockstar

https://www.sld.com/wp-content/uploads/2024/09/LOGO_SWIRL_WHITE.mp4 Giving Summer Energy A blend of smooth visual cues that you can taste. CLIENT PepsiCo Canada PROJECT Rockstar RELATED SERVICE Package Design THINK This summer, Rockstar Energy brings two limited-time offered (LTO) products that promise a new and refreshing experience with every sip. Made to capture the bright and flavorful notes of summer’s favorite

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Innovation Meets Recognition! SLD is Proud to Bring Home Four Awards at the 17th Edition GRANDS PRIX DU DESIGN

We are excited to announce that SLD has been recognized at the GRANDS DU PRIX DESIGN Awards for our design works on the Chongquing Rural Commercial Bank (CQRC), the Child Development Institute (CDI), Clover Leaf Seafoods, and Merryberrybublé. “Awards are a testament to the strength of our partnerships and the hard work and innovation SLD brings

Innovation Meets Recognition! SLD is Proud to Bring Home Four Awards at the 17th Edition GRANDS PRIX DU DESIGN Read More »

Krema Yogourt

https://www.sld.com/wp-content/uploads/2024/08/Precomp_HEADER-1.movhttps://www.sld.com/wp-content/uploads/2024/08/HEADER_LOGO.webm Decadent Design Tantalizing the senses with rich, luxurious visual cues. CLIENT Lactalis PROJECT Krema Yogourt RELATED SERVICE Package DesignStrategy THINK The indulgent yogourt category is growing as consumers seek healthier snacks and desserts that feed the body and the senses. As part of the Olympic brand, consumers recognize Krema as a high-quality 100% natural

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How Private Labels Can Capitalize on Value-Based Grocery Shopping

Brand Strategy, Packaging Design /

In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to rise. With the rapid expansion of private label brands across North America, grocers have been able to introduce excellent private label offerings that deliver both selection and value. With this rise, how can grocery

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doritos logo on lime green background

Doritos Guacamole

https://www.sld.com/wp-content/uploads/2024/05/Doritos_Logo.webmhttps://www.sld.com/wp-content/uploads/2024/05/DORITOS_LOGO-1.mov Boldly Guacamole Utilizing the BLINK FACTOR to modernize a fan-favorite flavor. CLIENT PepsiCo PROJECT Doritos Limited Time Offers RELATED SERVICE Package Design THINK Creating Limited Time Offerings (LTOs) can be challenging because the packaging design must communicate various elements to stand out on the shelf during the product’s limited shelf life.   Doritos aimed

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SVNS Hard Seven Up

https://www.sld.com/wp-content/uploads/2024/04/SVNS_Header_Alpha-master.webmhttps://www.sld.com/wp-content/uploads/2024/04/SVNS_Header_Alpha-master.mov 7UP Enters The Mix Tapping into a surging market using an iconic brand to deepen customer appeal. CLIENT PepsiCo PROJECT SVNS Hard Seven Up RELATED SERVICE Package DesignStrategy https://www.sld.com/wp-content/uploads/2024/04/Precomp_ThinkAnimation-1-1.movhttps://www.sld.com/wp-content/uploads/2024/04/Precomp_ThinkAnimation-1.webm THINK As Ready-To-Drink alcoholic beverages gained popularity in Canada, PepsiCo partnered with Labatt to capitalize on the already popular mix of 7UP and Vodka in

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Clover Leaf: Premium Line

https://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_TOP-1-1.movhttps://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_TOP-1.webm MAKING WAVES Curating a refined culinary experience with an elevated design. CLIENT Clover Leaf Seafoods PROJECT Premium line for Clover Leaf Seafoods RELATED SERVICE Package Design https://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_BOTTOM.webmhttps://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_BOTTOM-1.mov THINK To captivate food enthusiasts, Clover Leaf Seafoods introduced a premium product line. The packaging design should look modern, appealing, and inspiring, all while setting the brand

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Giant Tiger Marché

https://www.sld.com/wp-content/uploads/2024/02/CaseStudy_GTMarche_Video_v4.mp4 ELEVATED ESSENTIALS A thoughtful visual system created to work across a wide range of product categories. CLIENT Giant Tiger PROJECT Giant Tiger Marché RELATED SERVICE Visual Identity Design Private Label Design & Optimization Package Design THINK Positioned as a national brand equivalent (NBE), Giant Tiger Marché is a new private label brand by Giant

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SLD wins IDA

SLD Recognized at the 17th International Design Awards (IDA)

We’re delighted to announce that SLD has been recognized at the 17th International Design Awards (IDA) for our design works on the Child Development Institute and Tetley Live Teas. Established in 2007, the IDA recognize, celebrate, and promote exceptional design visionaries, and discover emerging talent in architecture, interior, product, graphic, and fashion design worldwide. “We’re

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Packaging

The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design

Packaging Design /

Grocery shopping is a habitual task of navigating aisles, filling carts, and checking out products. Amid this routine, brands have a unique opportunity to engage consumers through their package design. The magic lies in the details—small touches that can make shoppers pause and appreciate the products they choose, creating the opportunity to turn an ordinary

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INSTAX FUJIFILM pink package on pastel green background

INSTAX Camera

https://www.sld.com/wp-content/uploads/2023/12/SLD_CaseStudy_FujiFilm_FINAL.mp4 FUN IN EVERY FRAME! Unleashing creativity with great design for FUJIFILM Canada’s Instax Camera Bundles. CLIENT FUJIFILM Canada Inc. PROJECT INSTAX Camera Bundles RELATED SERVICE Package Design THINK FUJIFILM Canada Inc. is offering Instax Camera Bundles via different retailers. However, grabbing customers’ attention in physical stores could be challenging. To stand out on the

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Thumbnail_Bottle

What can CPG Brands Learn from Packaging Design in South America?

Packaging Design /

In our packaging series from around the world, we’ve approached and dissected diverse packaging design styles from continents like Asia, Europe, and Oceania. For our journey into South America, rather than styling, we’ll be appreciating packaging design in the context of specific beverage categories, including coffee, tea, wine, and beer. South American beverages are some

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Cheetos

https://www.sld.com/wp-content/uploads/2023/11/SLD_Cheetos_CaseStudy_Header_Explosion_720-1.mp4 CRUNCHY CREATIONS FOR CANADA Maple leaves, ketchup and pizza flavors… Playful package designs for limited-edition CHEETOS®. CLIENT PepsiCo Foods Canada PROJECT CHEETOS® Limited- Edition Products RELATED SERVICE Package Design THINK CHEETOS®, the much-loved crunchy and cheesy treats, needed fun package designs for their uniquely Canadian LTOs. With flavors from ketchup to pizza, shapes from

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