Corporate Identity

The Future of Corporate Social Responsibility

For many years, banks have contributed to established charities, sponsored artistic events and institutions and, in many cases, created their own foundations or charities. However, Millennial and Generation Z consumers are less likely than previous generations to view these efforts as being authentic, and they may have a point. These contributions, many of which come with tax benefits and […]

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Rating the Curb Appeal of Your Bank Branches

Financial Services / Sebastian Maynard

Our recent stealth attrition study identified that customers today are more willing to switch banks or consider purchasing a new service from a competing bank. This behaviour is exacerbated by increasingly easy account opening and on-boarding processes thanks to technology and improved back-of-house systems. With so many elements to consider when it comes to growing your bank’s

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Bank Customer Experience Summit 2018

Leave a Comment / Sebastian Maynard

Products, processes and people: The key to successful branch transformation Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up

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Embrace Social Responsibility with New Ethics Standards

Financial Services / Sebastian Maynard

Banks have been offering ethical funds as part of their investment offerings for some time now. However, the same way that packaged goods companies have been criticized for greenwashing, (using language that suggests environmentally-friendly qualities that a product does not actually possess), banks are also going to find themselves under increasing scrutiny when it comes

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Channel Strategy and the Bank Brand

Leave a Comment / Financial Services / Sebastian Maynard

The longevity of bank branches and other legacy channels have been called into question. As channel strategy shifts, so must the ways that financial institutions interact with their customers. In this white paper, independent banking adviser David Cavell explores the value of bank brands, branches, and channel strategy. Fill out the form below to download

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Preparing Your Bank Transformation RFP

Leave a Comment / Financial Services / Sebastian Maynard

Preparing an effective Request for Proposal (RFP) can make the difference between a successful or an unsuccessful bank transformation. This white paper covers six strategies for creating a strong RFP based on three decades of experience on both the client and supplier sides of the experience. Fill out the form below to download the full

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Is Online Shopping the Demise of (Some) Retailers?

Retail / Sebastian Maynard

How does anyone in retail sleep at night? Hundreds of retailers have filed for bankruptcy this year, including Toys “R” Us with over $5 billion USD in debt, making it the third largest retail bankruptcy in history. Some forecast that “Retail is Dead”, and with the collapse of companies like Sears it’s not hard to

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Congratulations to the Regional Municipality of York!

David Magnus

Shikatani Lacroix and JLL Canada congratulate the Regional Municipality of York (York Region) for winning a Silver Excellence in Economic Development Award for its York Link campaign and 2017 EDAC Marketing Canada Award: York Link Twitter – Online Community Outreach. Located in the heart of the Greater Toronto Area (GTA), York Region is home to

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Ten Important Skills for Future Bank Branch Employees

Financial Services / Sebastian Maynard

In recent years, there has been a lot of talk about how bank branches will adjust because of digital banking’s disruption to the traditional banking network. To meet unfulfilled needs from online and mobile banking, these future branches may be more experiential, advice-based, or technology-focused. Therefore, they will require staff with different skill sets than

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Designing a Right-to-Win Brand Position For Your Restaurant

Leave a Comment / Food Service / Sebastian Maynard

The most successful brands in today’s foodservice industry have one thing in common: a focused, unique brand value, communicated simply, clearly and consistently. Think of Starbucks, Chipotle or Panera Bread. It sounds like an obvious idea, but anyone who has attempted to develop a unique restaurant concept and keep it relevant over the years knows

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Banking on Diversity

Leave a Comment / Brand Engagement, Brand Strategy, Customer Experience, Financial Services, Thought Leadership / Sebastian Maynard

Regardless of whether the infamous Trump wall is ever built, the American economy relies on immigration to ensure robust growth. As boomers age and birth rates drop, it is inevitable that this will continue. By 2050 it is expected that 37 percent of the U.S. population will be either first generation immigrants or second generation

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Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market

Leave a Comment / Sebastian Maynard

Shikatani Lacroix helped ACE Bakery introduce its River Road Bakehouse brand to consumers with an eye-catching new logo and vibrant package designs that stand out in the growing mid-tier artisan bread category. “We’re so excited about the look that Shikatani Lacroix has created for River Road Bakehouse’s logo and packaging,” said John F. Kennedy, VP

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International Design Awards recognizes CZ Bank

Leave a Comment / Sebastian Maynard

Shikatani Lacroix and China-based partner MetaThink were awarded an Honorable Mention in Commercial Competition at the 10th annual International Design Awards for their collaborative design of China Zheshang Bank. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions

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Three Visual Strategies to Connect with Banking Customers

Financial Services / Sebastian Maynard

In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity

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M&M Food Market: More than Meats

Leave a Comment / Sebastian Maynard

The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market. M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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Shikatani Lacroix Wins Three GOOD DESIGN™ Awards

Leave a Comment / Sebastian Maynard

Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The award honors innovative industrial, product and graphic designs from across the globe. Shikatani Lacroix has been recognized for its inventive Smartfood and Doritos 3D Evolution

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Shikatani Lacroix Wins 2016 GDUSA American Graphic Design Award

Leave a Comment / Sebastian Maynard

Branding and design agency Shikatani Lacroix wins a 2016 GDUSA American Graphic Design Award for its work with York Link. “Thank you to GDUSA for this recognition. We’d also like to thank and congratulate York Region for the opportunity and great success of the new logo,” said Jean-Pierre Lacroix, President of Shikatani Lacroix. To revitalize

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Rating the Curb Appeal of Your Bank Branches

Bank Customer Experience Summit 2018

Channel Strategy and the Bank Brand

Preparing Your Bank Transformation RFP

Is Online Shopping the Demise of (Some) Retailers?

Congratulations to the Regional Municipality of York!

Ten Important Skills for Future Bank Branch Employees

Designing a Right-to-Win Brand Position For Your Restaurant

Banking on Diversity

Shikatani Lacroix Helps ACE Bakery Break into the Mid-Tier Artisan Market

International Design Awards recognizes CZ Bank

Three Visual Strategies to Connect with Banking Customers

M&M Food Market: More than Meats

Get Investors Excited About Your Corporate Rebranding

Shikatani Lacroix Wins Three GOOD DESIGN™ Awards

Shikatani Lacroix Wins 2016 GDUSA American Graphic Design Award

Shikatani Lacroix Rebrands York Region’s Centres and Corridors

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