Corporate Identity

image 73

​Rating the Curb Appeal of Your Bank Branches

Our recent stealth attrition study identified that customers today are more willing to switch banks or consider purchasing a new service from a competing bank. This behaviour is exacerbated by increasingly easy account opening and on-boarding processes thanks to technology and improved back-of-house systems. With so many elements to consider when it comes to growing your bank’s […]

​Rating the Curb Appeal of Your Bank Branches Read More »

270x170 bank customer experience summit 2018

Bank Customer Experience Summit 2018

Products, processes and people: The key to successful branch transformation Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up

Bank Customer Experience Summit 2018 Read More »

image 76

​Embrace Social Responsibility with New Ethics Standards

Banks have been offering ethical funds as part of their investment offerings for some time now. However, the same way that packaged goods companies have been criticized for greenwashing, (using language that suggests environmentally-friendly qualities that a product does not actually possess), banks are also going to find themselves under increasing scrutiny when it comes

​Embrace Social Responsibility with New Ethics Standards Read More »

image 1

Channel Strategy and the Bank Brand

The longevity of bank branches and other legacy channels have been called into question. As channel strategy shifts, so must the ways that financial institutions interact with their customers. In this white paper, independent banking adviser David Cavell explores the value of bank brands, branches, and channel strategy. Fill out the form below to download

Channel Strategy and the Bank Brand Read More »

image 127

​Ten Important Skills for Future Bank Branch Employees​

In recent years, there has been a lot of talk about how bank branches will adjust because of digital banking’s disruption to the traditional banking network. To meet unfulfilled needs from online and mobile banking, these future branches may be more experiential, advice-based, or technology-focused. Therefore, they will require staff with different skill sets than

​Ten Important Skills for Future Bank Branch Employees​ Read More »

270 x 170 Designing a restaurant

Designing a Right-to-Win Brand Position For Your Restaurant

The most successful brands in today’s foodservice industry have one thing in common: a focused, unique brand value, communicated simply, clearly and consistently. Think of Starbucks, Chipotle or Panera Bread. It sounds like an obvious idea, but anyone who has attempted to develop a unique restaurant concept and keep it relevant over the years knows

Designing a Right-to-Win Brand Position For Your Restaurant Read More »

270x270 diversity in banking

Banking on Diversity

Regardless of whether the infamous Trump wall is ever built, the American economy relies on immigration to ensure robust growth. As boomers age and birth rates drop, it is inevitable that this will continue. By 2050 it is expected that 37 percent of the U.S. population will be either first generation immigrants or second generation

Banking on Diversity Read More »

Blogs 0024 CZ Bank blog banner 1 e1485271966592

International Design Awards recognizes CZ Bank

Shikatani Lacroix and China-based partner MetaThink were awarded an Honorable Mention in Commercial Competition at the 10th annual International Design Awards for their collaborative design of China Zheshang Bank. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions

International Design Awards recognizes CZ Bank Read More »

270 x170 visual cuea

Three Visual Strategies to Connect with Banking Customers

In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity

Three Visual Strategies to Connect with Banking Customers Read More »

270 x 370 calculator

Get Investors Excited About Your Corporate Rebranding

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

Get Investors Excited About Your Corporate Rebranding Read More »

Doritos 3D Cropped

Shikatani Lacroix Wins Three GOOD DESIGN™ Awards

Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The award honors innovative industrial, product and graphic designs from across the globe. Shikatani Lacroix has been recognized for its inventive Smartfood and Doritos 3D Evolution

Shikatani Lacroix Wins Three GOOD DESIGN™ Awards Read More »

Higer Ground Cs 360x220

Retail

RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic,

Retail Read More »

SLD TimHortons 360x220

Foodservice

FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with their

Foodservice Read More »