Transformation is challenging and comes with many risks. Every year more than 9 billion dollars go to waste as transformation initiatives fail to deliver on their promise. The pandemic may have forced the acceleration of many digital transformation initiatives, but in the rush to address immediate needs, there is a risk that long-term goals have […]
Physi-Digital: Humanizing Digital Transformation for Healthcare Read More »
The financial services industry has largely begun to undertake the work of transforming their customer experience model from physical branches to their digital experience, to at least some degree. However, to get the most out of these intensive projects, transforming the people who work in banks and how they work is just as critical as
How to Empower Employees and Create a Culture of Change Read More »
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars going to waste. The pandemic has only increased the risk. The result is a reshuffling of priorities towards online and mobile platforms that are undermining many other transformation needs. What
Physi-Digital: Humanizing Your Bank’s Digital Transformation Read More »
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.” Now in its 14th year, the first round of winners were recently announced, and SLD is proud to have been recognized with awards for our work with bbtease, Maxwell House,
SLD Takes Home Four Awards at Grands Prix Du Design Read More »
The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as 10 years ahead in terms of growth! Not only are people shopping more online for products: they are utilizing services that previously were primarily available in-person, including health and wellness
How Wellness Brands Can Best Leverage E-Commerce Read More »
Over the past few years, brands have more often ventured into the realm of social justice and politics, whether it’s Starbucks giving their entire retail network a day off to learn about racial equity, Dick’s Sporting Goods taking automatic guns and ammunition off their shelves, or beauty brands making a pledge to stop Photoshopping models,
Social Justice and Brand Building Read More »
From fitness and nutrition to sleep and mindfulness, wellness means something different to everyone, and COVID-19 has led a lot of people to place a renewed emphasis on living happier and healthier lives. This trend is not going away, even post-pandemic, and as such, consumers are looking for holistic and inclusive offerings from the health
Exploring the Future of Wellness Brand Experiences Read More »
THE HARMONY OF CONFIDENCE AND COMFORT A fresh retail experience that establishes Yonghe as an industry leader. CLIENT Yonghe Hair Transplant PROJECT Retail Experience Transformation RELATED SERVICE Conceptual Design Final Art & Art Direction Photography THINK Looking to establish a new industry standard, Yonghe Hair Transplant entrusted SLD to design a humanized and technology-oriented retail
Yonghe Hair Transplant Read More »
This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On July 19, 2021, Ben & Jerry’s announced they would stop selling their products in the West Bank and East Jerusalem, areas occupied by Jewish settlements that are largely seen as
The Ben & Jerry’s Boycott – On Brand or a Major Misstep? Read More »
In North America, demographic changes are creating a more diverse customer base. This means brand strategy and marketing needs to become more inclusive quickly. But some marketers are nervous about making mistakes trying to speak to audiences with different experiences. Today our guest is Puja Prakash, a graduate student at OCAD, completing her Master’s in
Why Authenticity and Inclusivity Must Go Hand-in-Hand Read More »
Already trending before COVID-19, online shopping for groceries and other consumer packaged goods has skyrocketed during the pandemic. As CPG brands look ahead, many are asking how sticky this new behavior will be, what they can do to stand out on a virtual shelf, and how to approach their own e-commerce sites. This study will
E-Commerce for CPG: Key Consumers & Emerging Behaviors Read More »
The 2021 Digital Transformation Ecological Conference recently took place in Xiamen, China. Focused on the theme of “Aggregating New Ecology, Sharing New Security,” the event brought together industry and government leaders to discuss a wide range of topics surrounding digital finance and network security – as well as celebrate some of the best in digital
SLD Recognized in China for Industrial Bank Branch Design Read More »
If video games weren’t hot already, the pandemic sent gaming through the roof as more kids and even adults searched for something fun to do during lockdowns. Even as economies open up and the bump eases, video games are, now and forever, a deeply entrenched part of young people’s lives. Retail brands hoping to engage
Retail and Video Games – Exploring What’s Possible Read More »
Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in 3, with around 35 percent belonging to one or more visible minority groups. Today, nearly 4 in 10 Americans identify their race or ethnicity as something other than white, with
Inclusive Brand Marketing 101 Read More »
The future is unfolding in real-time, all the time, but most retail brands are in a state of constant catch-up – just being at par before another innovation appears. This is partly a result of fast-moving times, but it’s also the result of an industry that’s been somewhat lackadaisical about innovation. To really become a
Business Leaders, Bold Thinkers, and the Brand of the Future Read More »
The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it
Why the Health and Wellness Industries are Primed for Disruption Read More »
Virtual and augmented reality are two of the most exciting technological developments of the last 20 years. Already widely used as a training tool in the military, healthcare, and professional sports, VR has many potential uses in a consumer-facing industry such as retail. Augmented reality is already starting up with fun extras, like augmented packaging,
Exploring the Possibilities of Augmented and Virtual Reality Read More »
As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake news and misinformation. While our recent DeepReal research elevated the conversation around real versus fake, the publishing of Facebook’s State of Influence Operations 2017-2020 Threat Report has helped validate our own findings and further
What Facebook’s Threat Report Means for Brands Read More »
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are other forces disrupting the consumer-brand relationship. At SLD, one that we think is critical is the rise of fake news and misinformation, especially on social platforms. We wanted to determine
DeepReal: Strategies for Banks in the Age of Misinformation Read More »
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are other forces disrupting the consumer-brand relationship. At SLD, one that we think is critical is the rise of fake news and misinformation, especially on social platforms. We wanted to determine
DeepReal: Strategies for CPG Brands in the Age of Misinformation Read More »
