Brand Strategy

How To Develop an Omnichannel Customer Journey

As consumer shopping patterns and expectations are constantly evolving, it’s important for retailers to ensure an effective omnichannel strategy is implemented within their customer journey. To deliver an impactful service experience, organizations need to ensure that all customer touch points truly reflect their customer’s shopping habits. Not only should the customer journey consider both the […]

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The Supermarket of the Future

Uncategorized / Matthew Wilson

What does the future of the supermarket look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience. The Supermarket of the Future will look at how grocers have been disrupted by COVID-19, e-commerce, and subscription-based services. It

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CPG Brand Gifts that Drive Direct-To-Consumer Growth

Brand Strategy, Packaging Design / Matthew Wilson

One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped

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Creating the Right Omni-Channel Experience Journey in a Metaverse World

Brand Strategy, Retail / Matthew Wilson

The customer journey is closer to becoming seamless with the convergence of brand focus on UX, omnichannel, and overall shopping experience. However, much will change as a new sales channel emerges with the advent of the metaverse and augmented reality. What seems like a novel platform gained momentum with the recent announcement that Apple’s creation

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The Importance of Branding to Health & Wellness Brands

Brand Strategy, Health and Pharmaceutical / Sydney Garden

The COVID-19 pandemic has renewed our focus on health and wellness, influencing people worldwide to be more self-aware of its importance. This has driven growth in the global wellness economy, and it now exceeds a $4 trillion industry. Demand for wellness products and services creates an exceptional opportunity for health and wellness companies to secure

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The Retailers Guide to NFTs

Digital Experiences / Matthew Wilson

Retail brands want to know what an NFT is but should be focused on how fast they can start utilizing them. From its ongoing Twitter popularity to being featured on Saturday Night Live, the term NFT was even chosen by some dictionaries as the 2021 Word of the Year. Many have heard the word, but

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Measuring what matters

Brand Strategy, Customer Experience, Digital Experiences, Financial Services / Jean-Pierre Lacroix

How do you measure experience? This is the question SLD’s recent study aims to answer. Justifying the business case for transformation through return-on-investment metrics has been a critical challenge for financial institutions on the path to “physi-digital” experiences. However, some factors are more easily measured than others. The emphasis on supporting business decisions with fact-based,

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The Future of the Hospitality Industry

Brand Engagement, Brand Strategy, COVID / Sebastian Maynard

Every other day, you read a headline about labor shortages hurting restaurants and hospitality. In some places, companies are recruiting 14-year-olds, while others are offering big signing bonuses. Many restaurants are closing their doors several days a week because they don’t have enough staff to stay open, further hurting businesses that have managed barely to

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Why Culture and People are Key to Healthcare Transformation

Brand Strategy, Health and Pharmaceutical / Jean-Pierre Lacroix

The healthcare industry has experienced significant challenges as a result of the pandemic, including the rising cost of operations and the growing scrutiny of governments. As a sector that has been somewhat insulated from disruptions occurring in other industries, such as retail and banking, it can no longer assume it’s “business as usual.” Healthcare needs

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Humanizing the Health and Wellness Clinic

Brand Strategy, Design Innovation, Design Psychology, Digital Experiences, Environmental Design, Health and Pharmaceutical, Place Branding / Sebastian Maynard

What does the healthcare clinic of the future look like? In our latest design exploration, we explore how healthcare providers can leverage branding and design to better engage with their clients and create a truly holistic experience. From selecting the right brand identity to designing a physical space that is impactful and welcoming, we divided

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Future-Proofing for the Metaverse

Brand Strategy, Digital Experiences / Sebastian Maynard

The movie Ready Player One, live events hosted by Fortnite, and Facebook’s recent name change to “Meta” are all harbingers of a coming advance in technology that will be a game-changer: the metaverse. Just how far away we are from the vision Mark Zuckerberg laid out in his infamous video is a subject of great

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Five Ways to Fill the Digital Transformation Gap for Retail Brands

Brand Engagement, Brand Strategy, Communications, Customer Experience, Digital Experiences, Financial Services, Retail, Retail Design / Jean-Pierre Lacroix

The Current State of Transformation Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and

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Best Brand Stories of 2021

Brand Engagement, Brand Strategy, COVID / Sebastian Maynard

At the end of the year, we like to regroup and look back at the big brand stories that caught our attention throughout the year. And this year was a particularly strange one. The pandemic experience has become regionalized and our appetite for doom scrolling has kind of disappeared. Political intrigues have been flying under

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What Will 2022 Look Like for Retail Brands?

Brand Strategy, Business development, convid retail, Customer Experience, Design Innovation, Digital Experiences, Retail / Sebastian Maynard

2021 was not the year many had hoped for. The pandemic, natural disasters, inflation, supply chain issues and a persistently polarized planet has put humanity’s resilience to the test. Yet, with the new year’s arrival, there is renewed hope that conditions will stabilize and provide retailers with a clearer look ahead. As a future-focused strategic

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How CPG Brands Can Elevate Their Social Media Presence

Brand Strategy, Customer Experience, Digital Experiences, Food and Beverage / Sebastian Maynard

Though the popularity of online shopping was trending upwards even before COVID-19, the past year and a half has seen a dramatic increase in online sales across a wide range of industries. While expected categories like household supplies, food delivery and personal care products saw significant growth, one of the largest jumps has been in

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The Rise of Slow Fashion

Brand Engagement, Brand Strategy, Customer Experience / Sebastian Maynard

For many years, fast fashion was on top – cheap, ubiquitous, ripped from the runway designs that were so fast and easy they were literally designed to be disposable. However, the impact of this approach to clothing has come under intense criticism. From enormous quantities of product ending up in landfills to chemical dye pollution

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5 Things Banks Need to Know About Gen Z

Brand Engagement, Brand Strategy, Customer Experience, Digital Experiences, Financial Services / Sebastian Maynard

About half of Gen Z are now over 18 and are making adult financial decisions. As banks and other financial institutions look to the future, what does this diverse young generation want? In this blog, we explore emerging trends in banking preference and behavior, the driving forces behind these changes, and what banks can do

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Physi-Digital: Humanizing Digital Transformation for Retail

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical / Sebastian Maynard

Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars going to waste. The pandemic has increased the risk due to the accelerated need for organizations to digitally transform themselves to respond to the shift to online shopping, home delivery,

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How Disruption is Driving Business Model Reinvention in Healthcare

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical / Sebastian Maynard

No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models

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Aligning Customer Banking Needs to a New Branch Strategy

Sebastian Maynard

As banks look to retool their branch networks, how can they align customer needs with a larger brand transformation? Join SLD’s Jean-Pierre Lacroix on Wednesday, October 13, as he discusses this shift to new formats and how it can improve the customer journey. Hosted by the team at Engageware, attendees can expect to learn: The future

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