Brand Strategy

Retail Banking: Potential Transformations to Serve the Underbanked

Brand Engagement, Brand Strategy, Business development, Financial Services, Retail / Jean-Pierre Lacroix

With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for […]

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Blink Factor in the Digital Retail Sphere

Leave a Comment / Uncategorized / David Magnus

The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the

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Restaurants Canada

Uncategorized / Sebastian Maynard

To effectively represent its national membership, CRFA needed a name that was strong, clear and memorable. The new name Restaurants Canada builds on its past brand equity while signalling a new era for the association.

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Marketing Your Design Firm

Leveraging Brand Loyalty Programs

Branding the CFO: Leadership Beyond Finance

Shikatani Lacroix Serves Up a New Brand Identity for CRFA

Shoppers Drug Mart

1 Comment / Uncategorized / David Magnus

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

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Organizational Brand Coherence

Leave a Comment / Uncategorized / David Magnus

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an

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Financial Executives Canada

Uncategorized / Sebastian Maynard

Financial Executives Canada commissioned SLD to design a new brand essence, value proposition and brand identity.

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Re:Store – Redefining Retail

Belonging Experiences

David Magnus

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power

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