Brand Strategy

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Six Strategies for Moving into New Foodservice Markets

Foodservice operators are always looking to find growth, and current success is being achieved for many by low-risk changes such as filling in the need for breakfast offerings, to more involved strategies such as a concept refresh. The most coveted driver for growth is of course also the riskiest: expanding beyond your current network into […]

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What Agile Banking Means to Today’s Customer

In the world of banking, customers’ priorities are shifting. Omni-channel banking services, though still desirable, are giving way to highly curated and differentiated experiences that create deeper emotional connections. Recent research conducted by our firm for the banking industry clearly identified the branch continues to play a pivotal role in building relationships, with branch staff

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Get Investors Excited About Your Corporate Rebranding

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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CZ Bank Concept Wins iF Design Award 2017

CZ Bank has won a 2017 iF Design Award in Communication for the rebranding of its corporate identity. The new logo, designed by Shikatani Lacroix’s Shanghai-based partner MetaThink, was part of a larger brand repositioning. Shikatani Lacroix partnered with MetaThink to design flagship and community branch formats to reflect the bank’s new brand position. “We’re

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Is Your Healthcare Brand Strategy Consistent and Coherent? Find out and win a Starbucks gift card

Shikatani Lacroix Design is conducting a study of North American healthcare organizations to determine the level of brand consistency and coherence across the industry. In 2013, we conducted a similar study on the retail industry and found groundbreaking results. This short survey will help us to understand: • The level of positioning within the organization

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Are Healthy Food Menu Offerings Viable for the Fast Food Industry?

The fast food industry is recognizing what we all now know to be true: high-fat, sodium and sugar laden processed food isn’t very good for us. At the same time, the demand for quick, affordable, delicious meals has increased with the rise of the millennial demographic, longer work weeks, working parents and fast-paced modern lives.

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Centre for Digital Experience

What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and

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How to Make Your Mergers or Acquisitions a Success Through Brand Implementation

During the past twenty years, the global trend of mergers and acquisitions has been steadily increasing, with both the number and value of those transactions breaking records in 2015. This whitepaper argues that the role of brand strategy early on, and throughout all 5 stages of the M&A framework process would help address many of

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Drive Foodservice Growth with These Transformative Strategies

The foodservice industry has seen slow growth for the past decade and the competition is heating up with new brands entering the marketplace. In addition, the growth of mobile and online digital channels are changing the way consumers are ordering and eating out-of-home meals. Our work helping foodservice brands remain relevant and meaningful has allowed

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Move over Millennials! Three insights into Generation Alpha

It seems that everywhere you look someone is talking about Millennials – they do things differently, they’re more socially informed, and they’re more digitally connected. Executives across all industries are trying to mold their strategies to meet the demands of this significant generation. The concept of retail is being redesigned, all messaging touchpoints are being

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Retail Banking 2017

Will your Branch of the Future resonate with your future customers? Branch transformation has been on the agenda of nearly every banking conference for almost a decade now, but there’s no evidence that any bank has landed on an Apple Store equivalent for retail bankers. Popular transformation strategies propose staff reduction and smaller networks, thanks

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