As retailers look to provide a credible response to the online-only threat of companies such as Amazon and eBay, the option for buying online and picking-up in store (BOPIS) is gaining traction. The initiative is part of a larger focus on providing customers with greater convenience, from speeding up delivery and reducing inefficiencies, to better leveraging […]
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There was a time when everybody made their own clothes or had them made by a tailor or seamstress. You had only a few things in your wardrobe, but they fit you perfectly and were made to last. Fast forward to today, we’ve got ubiquitous, cheap, fast clothing in abundance but there’s a wave rising
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The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not
Does Your Brand Have A Lasting Legacy? Read More »
There are various types of research and it can be difficult to determine when best to use them as you look to gain insights throughout the transformation process for both internal and external stakeholder validation. To assist in planning and implementing a consumer study here is a worksheet with eight easy-to-follow and understand steps. WHAT
Worksheet: Finding the Insights that Drive Foresight Read More »
Physical stores have the potential to become the most powerful media channel available to brands, but it requires that everything about the physical store, how it’s planned, located, designed, staffed, and measured must be re-engineered. Today we speak with futurist, author, businesses advisor, and the founder and president of Retail Prophet, Doug Stephens. Transcript Melinda: Hi,
The Store as a Media Channel Read More »
For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives
Using Neuroscience to Better Understand Consumer Behavior Read More »
In the last decade, an ever-increasing share of the consumer market has been moving online. Although e-commerce sales have yet to eclipse brick-and-mortar retail transactions, the integration of young millennials and Gen X consumers into the market has pushed the trend further into the digital world. While many core marketing principles still remain the same in the
Marketing in an E-Commerce Era Read More »
We’re back with Kunal Chopra for Part 2 of our discussion about artificial intelligence. In Part 1, Kunal defined artificial intelligence and gave us a high level understanding of what it. Now we’re going to talk about the application of artificial intelligence to the world of retail. In this episode, Kunal is going to tell us
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The International Luxury Hotel Association will be hosting their eighth event, INSPIRE ’19, at the Four Seasons Miami from December 3-4, 2019. As part of the conference, SLD’s Jean-Pierre Lacroix will be speaking on the future scenarios that will have the greatest impact on the luxury hotel industry. Seeing the Future Around the Corner Most
Shikatani Lacroix Design’s founder and president, Jean-Pierre Lacroix, will be speaking at the 2019 Think Global Conference, hosted by The International Trade Council. Jean-Pierre’s talk will be centred around how brands can future-proof their organization, and will leverage 30 years of industry experience and research. Steps to Future-Proofing Your Organization Taking a short-term view of
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The core consumer is the foundation of a brand. Companies are formed to solve their pain points, campaigns are designed to pique their interest, and products are developed to keep them coming back. However, oftentimes a promising new consumer arrives on the horizon – leading to the dilemma of how to spend precious corporate resources
How to Turn Growth Consumers into Core Consumers Read More »
Every project needs to be clearly defined from the onset to ensure the efforts and investment provide the greatest chance for success. A poorly defined direction or desired outcome has the potential of creating internal strife, anxiety and lack of cohesion, putting at risk not only the given initiative but many future projects as companies
Worksheet: Project Charter Read More »
Cable, internet, and mobile phones have been the bread and butter of telcos for many years, however, growth in these categories is dwindling and brands are beginning to feel the heat. Today, we speak to Will Gibson, a telco retail and marketing expert who’s seen the industry shift from his days at Blockbuster to becoming
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Restaurateurs know that although the food is critical, it’s only one of the factors that determines success. In this extraordinarily competitive market, the guest experience has always mattered and today it’s more important than ever. Whether your restaurant brand is fun and raucous or elegant and luxurious, paying attention to every point along the guest’s
Creating the Holy Trinity of Restaurant Experiences Read More »
Customer Segmentation is the division of a specific market into buckets of customers who share similar characteristics. However, gone are the days that big financial institutions can afford to segment their customers by merely using demographic criteria, including age and income, or firmographic attributes such as industry or company size. With fierce competition from fintechs and
Useful Customer Segmentation Methods for Banks Read More »
Do you understand your customer? It’s no longer enough to just know their age bracket, gender, and general interests. Do you know what emotions they’re feeling while looking to satisfy their needs? What thoughts go through their head when walking through a retail store? What online platforms they browse and what time of day they
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Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are
Gen Z’s Perspective on Retail Experience Read More »
Imagine the day a car can become an extension of your living room, where you can continue your leisurely activity of choice while being transported to your final destination. Well, it could be coming as soon as 2030! Self-driving cars are all over the news, with much publicity and anticipation as this futuristic marvel is quickly
How Self-Driving Cars Will Impact Retailers Read More »
Every retail brand on the planet is talking about consumer data and it’s being pitched as the magical key to personalization, which in turn promises greater loyalty and repeat purchases. Having Amazon prompt you to repurchase an item like toilet paper might seem innocuous and maybe even helpful. However, the line between personalized and downright
Why Should Consumers Share their Data with You? Read More »
Not only does a successful brand clearly define a unique and ownable position in the market, they also deliver on their promise and make an emotional connection with their customers. Brand assets such as tradition and performance are still relevant to consumers; however, these are ceasing to determine solely whether a person buys from one
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